Facebook Ads Insights Tool

    Facebook Ads Cost Per App Install Benchmarks in India for Brand Awareness Campaigns

    See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

    Cost Per App Install in India (Brand Awareness campaigns)

    August 2024 - August 2025

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    Understanding the Data

    Insights & analysis of Facebook advertising costs

    Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting India, advertisers should consider local market factors and user behavior. Brand Awareness campaigns typically aim to reach a broad audience at lower costs, optimizing for impressions rather than actions. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

    Why we use median instead of average

    We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

    Key Factors Affecting Facebook Ad Costs

    • Competition within your selected industry and audience demographics
    • Ad quality and relevance score – higher quality ads can lower costs
    • Campaign objective and bid strategy
    • Timing and seasonality – costs often increase during holiday periods
    • Ad placement (News Feed, Instagram, Audience Network, etc.)

    Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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    The data behind the benchmarks

    All data is sourced from over $2B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

    This dataset updates frequently as new ad data flows in. It will only get bigger and better.

    India Advertising Landscape

    National Holidays

    Jan 26Republic Day
    Mar 14Holi
    Apr 18Good Friday
    May 1Labour Day
    Aug 15Independence Day
    Oct 2Mahatma Gandhi Jayanti
    Oct 21Diwali
    Dec 25Christmas Day

    Key Shopping Season

    October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)

    Potential Advertising Impact

    CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.