Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Consulting advertisers in Israel saw some of the lowest Facebook Ads CPCs in the world this year, yet the market didn’t sit still: costs started near $0.13 in November, sank to a $0.07 low in January, then climbed steadily to a $0.30 high by October. Compared to the global benchmark, where CPCs hovered around $1.14 on average, Israel remained far below market levels while showing stronger upward momentum and choppier month-to-month moves. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in Israel compared to the global benchmark.
Across the 12-month window (Nov 2024–Oct 2025), Israel’s Consulting CPC averaged $0.21, with a range from $0.07 (January) to $0.30 (October). The year opened soft: $0.13 in November slid to $0.10 in December and bottomed in January ($0.07). A sharp rebound followed—CPCs jumped to $0.29 in February and $0.29 in March—before correcting to $0.15 in April. Midyear stabilized in the high teens and low twenties ($0.25 in May, $0.20 in June, $0.19 in July). Late summer and early fall accelerated again: $0.28 in August, $0.27 in September, and a new peak at $0.30 in October.
Volatility averaged $0.06 per month (absolute month-over-month change), with the largest swing in January to February (+$0.22) and a notable pullback in March to April (−$0.14). For context, the global benchmark moved by an average of $0.05 per month over the same period, but on a much higher base, underscoring Israel’s relatively more dynamic pattern at a lower cost level.
Seasonality showed through clearly. Q4 2024 in Israel was relatively soft, easing into a Q1 trough—consistent with broader CPC trends that often see lower engagement and auction pressure early in the year. The market then surged in late Q1, cooled in April, and found a steadier rhythm through early summer. From August onward, CPCs tightened upward, culminating in the October high—aligning with the typical ramp in competition as Q4 demand builds worldwide. The cadence was distinctive: half the year sat below $0.20, while the other half clustered between $0.25 and $0.30.
Level-set against the global benchmark, Israel’s Consulting CPCs were exceptionally low. The Israeli average of $0.21 was roughly 82% below the global $1.14. The gap varied month to month: at its widest in January, Israel was about 94% below the global level ($0.07 vs. $1.14); at its narrowest in October, Israel was still about 71% below ($0.30 vs. $1.05). The global trend declined across the period (−28% from November to October), while Israel rose sharply (+126%), making Israel both cheaper and more momentum-driven. Relative volatility was also higher in Israel: bigger percentage swings around a low base, versus the global market’s smoother descent from a Q4 2024 peak.
In short, Facebook Ads benchmarks for cost per click in the Consulting industry show Israel as a low-cost market with pronounced seasonal swings and a strong late-year lift, running well below global CPC trends throughout. Understanding CPC trends and country-specific ad costs for Consulting in Israel helps marketers benchmark industry ad performance and compare results to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Consulting industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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