Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Spain’s Design industry saw an unusually choppy year for Facebook Ads benchmarks on cost-per-click. While the global market held relatively steady, Spain’s CPC swung from brief premiums early in the year to deep discounts in Q4. The headline: average CPC in Spain landed at $0.98 across the observed months of 2025, roughly 14% below the global benchmark at $1.13. Momentum shifted dramatically: a sharp April spike gave way to a prolonged comedown, with a pronounced trough in October.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Design in Spain compared to the global benchmark.
CPC started at $1.15 in January and ended at $0.48 in December — a 59% slide across the year. The range was wide: a high of $2.21 in April and a low of $0.31 in October, a $1.90 spread. Month-to-month volatility averaged $0.58 in Spain, versus just $0.06 globally, underscoring how erratic country-specific ad costs were for the Design category.
Key movements:
On average, H1 ran at $1.23 while H2 cooled to $0.68 — a 45% lower second half.
The year followed an inverse rhythm to typical CPC trends. Globally, CPCs often firm into Q4 as competition rises, with a brief November peak and a December ease. Spain’s Design category instead peaked in April, then softened steadily through summer, temporarily rallied in September, and fell sharply in October before stabilizing at low levels through year-end. August was not observed in the Spain series, but the broader pattern shows a pronounced mid-year crest followed by late-year softness uncommon in standard CPC trends.
Against the global baseline, Spain moved from near parity to wide divergences:
Directionally, the global benchmark slipped modestly from January to December (−6%), whereas Spain fell much harder (−59%). Volatility in Spain was roughly 10 times the global month-to-month movement, emphasizing a more turbulent market for Design CPC trends than the overall Facebook Ads CPC environment.
Understanding Facebook Ads CPC benchmarks for the Design industry in Spain reveals a market that spiked sharply in April and then cooled materially into Q4, ending well below the global average. These country-specific ad costs provide a clear view of how Spain’s Design ad performance diverged from global CPC trends throughout 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Design industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Spain, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Mid-August (summer promotions), December (Christmas & post-Christmas sales)
CPM and CPC might increase during Semana Santa (Holy Week) and May Day, particularly for travel and tourism campaigns. 'Puentes' (bridge days) could reduce weekday inventory while pre-holiday traffic boosts media consumption. Black Friday typically marks sharp rises in retail competition. Late December brings peak ad volumes and e‑commerce CPM spikes.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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