Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
E-commerce CPC in Singapore ran well below the global benchmark across the period, but it didn’t move quietly. The year opened with a sharp Q1 slide to a March low, then swung higher into a May spike and finished the year firm, with CPCs rising into October. The result: consistently lower country-specific ad costs than the market, but with choppier month-to-month swings.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for E-commerce in Singapore compared to the global benchmark.
CPC trends for Facebook Ads in Singapore’s E-commerce segment averaged $0.62 from November 2024 through October 2025, starting at $0.72 in November 2024 and ending higher at $0.78 in October 2025 (+8%). The year’s high landed in May at $0.81, while the low arrived in March at $0.41 — a 40-cent spread that equals roughly 65% of the annual average, signaling meaningful fluctuation.
Month to month, the rhythm was uneven. After a holiday-tinged November–December plateau ($0.72–$0.74), CPCs fell through Q1 (January $0.52, February $0.42, March $0.41). A rebound began in April ($0.54) and surged in May (+$0.27 month over month, the largest jump). That spike reset levels before a June pullback (−$0.25, the steepest decline). The back half was steadier: July–September held in a tight $0.62–$0.68 band, followed by another lift into October ($0.78).
Volatility averaged $0.11 per month (average absolute change), more than double the global benchmark’s $0.05, underscoring sharper short-term swings even while remaining structurally lower than market.
Seasonality shows clearly: elevated Q4 levels, a Q1 trough, a late spring pop, then a relatively stable Q3 before CPCs firmed again into Q4. The softest point was March, with a gradual rebuild starting in April and a brisk acceleration into May. After that reset, mid-year stabilized and late-year strengthened, a familiar arc for retail-heavy categories.
Against global Facebook Ads benchmarks, Singapore’s E-commerce CPCs were consistently below market every month. The global average over the same window was $1.14 versus Singapore’s $0.62 — about 46% lower on average. The gap was widest in March (Singapore 64% below global) and narrowest in October (26% below), with notable compression again in May (29% below).
Trend shapes diverged as well. The global series declined from $1.46 in November 2024 to $1.05 in October 2025 (−28%), moving gradually lower into mid-year and stabilizing around $1.04–$1.09 in late Q3/Q4. Singapore, by contrast, dipped harder in Q1, spiked in May, and finished higher than it started. The local pattern was more volatile (0.11 vs. 0.05 average monthly change), yet persistently below average in level.
Understanding Facebook Ads CPC benchmarks for E-commerce in Singapore highlights a market with structurally lower country-specific ad costs than the global average, marked by a Q1 trough, a pronounced May spike, and a firmer Q4 finish. These CPC trends help frame industry ad performance in Singapore against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the E-commerce industry, Facebook ad costs can be varied, with peaks during holiday seasons and competitive product categories. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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