Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Energy and Mining in Colombia showed an unusually low-cost click environment with a sharp mid-year lift, standing well below the global Facebook Ads benchmarks for CPC throughout. From June to October 2025, costs rose from fractions of a cent to under 10 cents, while the global market moved in a tighter band around the $1 mark. The pattern suggests a market with ultra-low country-specific ad costs that can still swing meaningfully month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Energy and Mining in Colombia compared to the global benchmark.
Across the two observed months, Colombia’s Energy and Mining CPC averaged $0.05, rising from $0.006 in June 2025 to $0.098 in October 2025—a 16.4x increase (+1,545%). The low point came in June at roughly six-tenths of a cent per click; the high in October reached just under 10 cents. The absolute swing between months was $0.092, a sizeable move relative to the level of spend.
By contrast, the global CPC averaged about $1.15 from November 2024 through November 2025, spanning a low of $1.04 in September 2025 and a high of $1.46 in November 2024. Global month-to-month movements were modest mid-year, with average absolute changes of roughly $0.06 across the period.
The global CPC trend softened from late 2024 into early fall 2025—declining from $1.46 in November 2024 to $1.04 in September 2025—before rebounding into Q4, reaching $1.21 in November 2025. This aligns with familiar seasonal rhythms: lighter competition mid-year and firmer pricing as Q4 demand intensifies. Colombia’s Energy and Mining snapshot fits a different rhythm: an ultra-low CPC in June followed by a pronounced lift by October, coinciding with the onset of the global Q4 climb. While the sample is limited, the step-change suggests that even very low-cost markets can experience notable CPC trends around seasonal inflection points.
Relative to the global benchmark, Colombia’s Energy and Mining CPC stayed far below market throughout. In June 2025, $0.006 in Colombia was roughly 99% below the global $1.07. By October 2025, the gap narrowed but remained wide: $0.098 versus a global $1.05 (about 91% lower). Comparing the same two months, the global CPC slipped slightly (−1.4%), while Colombia surged (+1,545%), making the local series more volatile in relative terms despite its tiny absolute base. Across the broader period, global CPC ranged within $0.42 (from $1.04 to $1.46), whereas Colombia spanned $0.092 between the two observed months—a smaller dollar range but a much larger percentage range.
Facebook Ads CPC trends for Energy and Mining in Colombia highlight exceptionally low country-specific ad costs with sharp relative movement into Q4, consistently below the global CPC benchmark. Understanding CPC performance benchmarks for Energy and Mining in Colombia helps advertisers gauge how local costs compare to global patterns and seasonal shifts.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Energy and Mining industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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