Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Entertainment advertisers in the Philippines ran on a very different cost curve than the global market. CPCs stayed extremely low for most of the period, punctuated by abrupt mid‑year troughs and a sharp October surge. Compared to the global Facebook Ads benchmarks, the Philippines market was cheaper almost every month—often dramatically so—yet more prone to month‑to‑month swings. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in the Philippines compared to the global benchmark.
Across November 2024 to October 2025, Entertainment CPC in the Philippines averaged $0.13, starting at $0.192 in November 2024 and ending materially higher at $0.315 in October 2025. The high point came in October ($0.315), while the lowest readings landed in August ($0.0148) and June ($0.0160), creating a wide range of roughly $0.30.
The monthly path was choppy: a drop from November ($0.192) to December ($0.069) and January ($0.0668), a climb through March ($0.163), April ($0.175), and May ($0.232), then a sudden collapse in June ($0.016). A partial rebound in July ($0.0897) slipped again in August ($0.0148) before a decisive jump to October’s peak. Volatility was notable: the average absolute month‑over‑month move was about $0.10, roughly three‑quarters of the full‑period mean—signaling a market that moves quickly when pressure builds.
Globally, CPCs averaged about $1.15 across the same months, ranging from $1.05 in October to $1.46 in November 2024 (and touching $1.04 in September overall). The global path trended gently lower across the year, with far smaller swings.
Seasonality showed a split personality. The Philippines saw a soft Q4 2024 (November–December averaging ~$0.13) that carried into a light Q1 2025 (January–March averaging ~$0.11), followed by a spring lift that culminated in May’s $0.232. Mid‑year proved fragile: June and August both hit near‑floor CPCs around 1.5 cents. Early Q4 2025 reversed the pattern with a pronounced spike in October, marking the annual high and the strongest monthly momentum shift of the period.
Globally, CPCs followed a more typical seasonal cadence: elevated in November, easing through Q1 and stabilizing mid‑year, with modest changes heading into Q4.
Relative levels were the defining story. Entertainment CPCs in the Philippines averaged roughly 89% below the global benchmark—about $0.13 vs. $1.15—making country‑specific ad costs nearly 9x cheaper than the global median. The gap narrowed and widened through the year: at its tightest in October, the Philippines was about 70% below global CPCs; at its widest in August, the gap reached nearly 99% below.
Momentum diverged too. While the global trend slipped moderately (−28% from November 2024 to October 2025), the Philippines finished higher (+64% from November to October) despite deep mid‑year dips. Volatility underscored the contrast: average monthly movement was ~$0.10 in the Philippines versus ~$0.05 globally—about twice as swing‑prone in absolute terms.
In sum, Facebook Ads CPC trends for the Entertainment industry in the Philippines show ultra‑low costs, pronounced mid‑year softness, and an outsized October surge, consistently tracking well below global CPC benchmarks. Understanding cost‑per‑click benchmarks for Entertainment in the Philippines helps teams gauge country‑specific ad costs and compare industry ad performance to global CPC analysis and broader Facebook Ads benchmarks.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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