Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Entertainment advertisers in the United Arab Emirates saw a year defined by bargain CPCs punctuated by a dramatic spring spike and a midsummer trough. For most months, Facebook Ads cost-per-click in the United Arab Emirates sat well below the global benchmark, before tightening in late Q3. The story is less about gradual drift and more about sharp swings: a March surge, an April reset, and a July low, followed by a steady late-summer rebuild into October.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in the United Arab Emirates compared to the global benchmark.
Across Nov 2024–Oct 2025, median CPC for Entertainment in the United Arab Emirates averaged $0.53, versus a $1.14 global average. The period opened at $0.38 in November and ended at $0.63 in October—up 65% from start to finish, but with a choppy path between.
Highs and lows were pronounced. March posted the peak at $1.99, the only month above the global benchmark. The low arrived in July at just $0.046. The run-up and comedown around these points were steep: +$1.70 month-over-month into March and −$1.75 into April. From there, costs steadied near $0.24–$0.34 through May–June, plunged to the July trough, then rebuilt to $0.61 in August and $0.83 in September, easing to $0.63 in October.
Volatility was a defining feature. Average absolute monthly movement was $0.45, roughly 10x the global benchmark’s $0.05, underscoring sharper swings in the United Arab Emirates than the market at large.
Q4 2024 was comparatively low and quiet ($0.38–$0.41), followed by a soft January–February near $0.29. March broke that rhythm with a sharp, one-month surge, which unwound just as quickly in April–May back toward $0.24. Midyear brought the deepest low in July, before a late-summer rebound: August and September climbed decisively, and October held near those improved levels. In other words, costs loosened through early Q1, spiked briefly in March, reset in spring, hit a midsummer floor, and strengthened heading into early Q4.
Entertainment CPCs in the United Arab Emirates trailed global levels in 11 of 12 months, typically by 40–80%. The gap was widest in July (−96% vs. global) and narrowest in September (−20%). March was the exception: $1.99 in the United Arab Emirates vs. $1.14 globally, about 75% above market. Trajectory also diverged: the global benchmark eased steadily over the period (−28% from November to October), while the United Arab Emirates trend was choppier, yet ultimately higher by October (+65% from November).
Facebook Ads benchmarks for cost-per-click show that Entertainment in the United Arab Emirates operated at notably lower, but more volatile, country-specific ad costs than the global market—marked by a March spike, a July trough, and a late-summer rebound. Understanding CPC trends and industry ad performance for Entertainment in the United Arab Emirates helps contextualize local costs against global patterns, alongside related views like CPM analysis and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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