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November 2024 - November 2025
Detailed observation of presented data
Facebook Ads benchmarks for Fitness & Training Centers in Denmark tell a two‑phase story. The year opened with premium-priced clicks well above the global market, then pivoted into a long mid-year stretch of unusually low CPC. The sharpest inflection arrived in April, when prices collapsed to sub-$0.30 levels and largely stayed there, with a brief late‑summer rebound. Volatility was markedly higher than the global baseline, creating a choppy profile rather than a steady glide.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in Denmark compared to the global benchmark.
CPC in Denmark started at $1.67 in November 2024 and finished at $0.13 in October 2025, a 92% decline across the period. The average over the 12 months was $0.86, with a high of $2.33 in December and a low of $0.13 in October. The path wasn’t linear: November to December jumped 40% (+$0.67), December to January fell 33% (−$0.76), and February to March slid 44% to $0.96. The steepest move came in March to April, plunging 82% to $0.18, where CPC entered a low-cost band that persisted through summer. September briefly rebounded to $0.68 (+311% month over month), before October dipped back to the annual floor.
Volatility was pronounced. Average month-to-month absolute movement in Denmark was $0.41, nearly 9x the global benchmark’s $0.05, underscoring sharper swings in country-specific ad costs for this industry than the broader market experienced.
Seasonality shows up in two clear pulses. Q4 2024 and early Q1 2025 were the “expensive clicks” phase: $1.67 in November and a peak of $2.33 in December, followed by still-elevated levels in January ($1.57) and February ($1.72). Momentum then shifted lower in March and reset dramatically in April. From April through August, CPC largely hovered between $0.16 and $0.33, a sustained trough. September broke the pattern with a rebound to $0.68, but October softened again to $0.13.
This rhythm dovetails with familiar platform dynamics—competition often intensifies in Q4 and stabilizes in Q1—though the extended mid-year softness in Denmark stood out for its depth and duration.
Against the global benchmark, Denmark’s CPC trends were above market early, then materially below from spring onward. On average, Denmark’s $0.86 trailed the global $1.14 by roughly 25%. November through February ran above global levels by +14% to +82% (notably December at $2.33 vs. $1.28). From March forward, Denmark sat below global CPCs every month: −16% in March, −69% to −85% through the mid-year trough, a narrower −35% gap in September, and a wide −87% in October.
Trend lines diverged as well. The global series drifted down gradually from $1.46 in November to about $1.05 in October (−28%), while Denmark’s series was choppier and fell more steeply (−92%). Across the 12 months, Denmark outperformed the global level in 4 months and underperformed in 8, with the smallest gap in March and the widest in October and April.
Understanding Facebook Ads cost-per-click benchmarks for Fitness & Training Centers in Denmark highlights a year of elevated Q4–Q1 costs followed by an extended mid-year trough, with sharper swings than the global market. These CPC trends provide a clear, country-specific view of industry ad performance relative to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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