Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Gaming advertisers in Norway ran well below the global market on Cost Per Click throughout the period, with CPCs averaging roughly a quarter of worldwide levels. The local curve showed a midyear lift into June before a sharp late-summer decline, and swings were notably choppier than the global benchmark. June stood out as the costliest month, while August and September marked the trough. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Gaming in Norway compared to the global benchmark.
Across the observed months, Norway’s Gaming CPC averaged $0.30, starting at $0.30 in November 2024 and ending at $0.18 in September 2025 (down about 39% from start to finish). The high point landed in June 2025 at $0.53, followed by a step down to $0.36 in July and a slide to $0.18 in August and September—the lowest readings of the period.
Momentum unfolded in distinct waves:
Volatility ran high. The average step change between reported months was $0.12, more than double the global month-to-month movement. The range was wide too: a $0.35 spread between the $0.53 high and $0.18 low—about 114% of the local mean.
Globally, Facebook Ads benchmarks for CPC averaged about $1.15 over November 2024 through September 2025, ranging from $1.46 in November to $1.04 in September. Month-to-month shifts were gentler, averaging roughly $0.05.
Seasonality shows through both curves. Global CPCs peaked into late Q4 and drifted down through Q1, a common pattern as budgets and competition ebb after the holidays. Norway followed a different rhythm: a moderate Q4, a January lift, and then a pronounced midyear peak in June before a late-summer trough. Q3 was the softest stretch locally, with August and September tied for the lowest CPCs of the year to date.
Relative levels were consistently below market. Norway’s Gaming CPC averaged $0.30 versus the global $1.15—about 74% lower. The gap narrowed the most in June 2025 when Norway’s $0.53 CPC sat roughly 51% below the $1.07 global median, and widened to 80–83% below market in December 2024 and again in August–September 2025.
Trend-wise, the global benchmark declined about 29% from November 2024 to September 2025 (from $1.46 to $1.04), while Norway’s curve fell roughly 39% over the same window (from $0.30 to $0.18). Variability was also higher in Norway: average step changes of $0.12 compared with the global benchmark’s $0.05 underscore more abrupt shifts in country-specific ad costs for Gaming.
Understanding Facebook Ads cost-per-click benchmarks for the Gaming industry in Norway—set against the global baseline—clarifies CPC trends, seasonality, and relative price gaps. This country-specific ad costs read shows lower absolute CPCs, sharper midyear swings, and a late-summer low, offering a clear view of industry ad performance patterns in Norway.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Gaming industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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