Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Healthcare advertisers in Denmark operated in a distinctly lower-cost environment than the global market, with cost-per-click consistently beneath the worldwide Facebook Ads benchmarks and sharper month-to-month swings. The year’s defining moments were a sudden Q2 surge and a steep late-year slide, creating a wide arc from a spring high to an October low. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Healthcare in Denmark compared to the global benchmark.
Across November 2024 to October 2025, Denmark’s Healthcare CPC averaged $0.75, versus a $1.14 global average. The series opened at $0.88 in November 2024 and closed at $0.38 in October 2025 — a 57% decline end to end. The high point landed in April 2025 at $1.10; the low was October at $0.38, setting a $0.72 range across the period.
Momentum was choppy. After relatively steady late-2024 levels ($0.88 in November, $0.87 in December), CPC compressed in Q1 2025, troughing around $0.52–$0.54 from January to March. April broke that pattern with a sharp spike to $1.10, a +105% jump from March. May pulled back to $0.84 (−23% from April), then June briefly firmed to $1.06 (+26% from May). From there, the trajectory softened: $1.00 in July, $0.71 in August (−29% m/m), $0.61 in September, and $0.38 in October (−38% m/m).
Volatility in Denmark averaged 0.19 points in absolute month-to-month movement, notably more turbulent than the global benchmark’s 0.05. The largest single-month swing was March to April (+0.56), while the most pronounced drops occurred July to August (−0.29) and September to October (−0.23).
The rhythm of the year was defined by a Q1 softness, a sharp Q2 peak, and a late-summer-to-Q4 fade. Q1 (Jan–Mar) averaged $0.53, then nearly doubled in Q2 (Apr–Jun) to $1.00. Q3 cooled to $0.77, followed by an early Q4 level of $0.38 in October. While ad markets often see higher costs in Q4, Denmark’s Healthcare CPC moved the other way into October, underscoring the year’s atypical, choppier cadence.
Relative to the global benchmark, Denmark’s Healthcare CPC ran consistently below market. On average, Denmark was about 34% lower than global levels across the period (ratio ~0.66). The narrowest gap came in April and June, when Denmark hovered near parity at $1.10 vs. $1.13 globally in April and $1.06 vs. $1.07 in June. The widest gap appeared in October, when Denmark’s $0.38 trailed the $1.05 global CPC by roughly 64%.
Trend-wise, the global series eased gradually from $1.46 in November 2024 to $1.05 in October 2025 (−28%), whereas Denmark’s Healthcare CPC fell more sharply (−57%), reflecting a more pronounced and more volatile cycle. The spread in Denmark ($0.38–$1.10) was also broader than the global range ($1.04–$1.46) over the same months.
In sum, Facebook Ads CPC trends for the Healthcare industry in Denmark show a lower-cost but more volatile market versus global norms — a Q2 spike, a mid-year plateau, and a steep slide into October. Understanding Facebook Ads cost-per-click benchmarks for Healthcare in Denmark provides a clear view of country-specific ad costs and how CPC performance compares to the global benchmark.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Healthcare industry, Facebook ad costs can be higher than average due to specialized audience targeting and compliance requirements. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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