Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The headline in the data is clear: HR & Staffing clicks in the Philippines are priced dramatically below the global market. In May 2025, the Philippines logged a median CPC of about $0.013, while the worldwide benchmark hovered near $1.13. That puts the Philippines roughly 99% below global costs for the same period—a striking divergence against an otherwise steady global backdrop that softened through early 2025 and firmed into Q4.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for HR & Staffing in the Philippines compared to the global benchmark.
For the Philippines, we have a single snapshot: May 2025 at $0.0125 per click. With only one month available, the country series begins and ends at the same level, making the high, low, and average identical—about 1.3 cents. Even against the global low points, this is exceptionally inexpensive.
By contrast, the global HR & Staffing CPC series traced a gentle downtrend from late 2024, then stabilized mid-year before lifting in Q4 2025:
Across these 13 months, the global average CPC was about $1.15. Average month-to-month movement was roughly $0.06, with the largest swings clustering around year-end: a sharp step-down from November to December 2024 (−$0.18) and a brisk climb from October to November 2025 (+$0.16). In May 2025—the only overlapping month—the Philippines’ $0.013 CPC sat roughly 98.9% below the global $1.13 median.
The global rhythm follows familiar patterns: elevated competition around late Q4 pushing CPC higher, an easing into Q1, and a mid-year plateau through summer months. The trough in September 2025 aligns with softer seasonal pressure before the pre-holiday ramp. Within that context, the Philippines’ May reading falls in the mid-year window when worldwide CPCs were relatively contained, though the Philippines’ level remains far below even global lows.
In short, Facebook Ads benchmarks for HR & Staffing show unusually low country-specific ad costs in the Philippines versus a relatively stable global CPC trend near $1.15. Understanding CPC trends and comparative HR & Staffing industry ad performance in the Philippines versus the global market highlights how sharply local pricing diverged from worldwide patterns in May 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the HR & Staffing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Philippines, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas and Rizal Day), June–August (Independence Day and National Heroes Day), Chinese New Year (January) and Eid observances
CPM and CPC might rise around Chinese New Year, Eid, and Independence Day for food, gifts, and travel categories. Late November–December retail campaigns see strong competition and elevated CPMs. Long weekend holidays could reduce weekday ad inventory while weekend awareness campaigns benefit from higher media consumption.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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