Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
IT Services & Outsourcing advertisers in Colombia ran on a markedly different cost curve than the global market in 2025. Cost per click stayed low by international standards but moved in two distinct acts: a gentle lift through mid-year, then a sharp reset in late Q3 that held into October. Volatility was more pronounced than the global benchmark, with a dramatic August step-down defining the period. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in Colombia compared to the global benchmark.
Colombia’s Facebook Ads CPC for IT Services & Outsourcing averaged $0.28 across the observed months, starting at $0.31 in January and ending at $0.17 in October. The high came in July at $0.37, before a decisive shift lower in August ($0.18) and a further dip in October ($0.17), the period low. From January to July, CPC rose a measured 18%, then fell 54% from July to October. Month-to-month, absolute movements averaged $0.046, indicating a choppier ride than the global benchmark.
The pre-drop stretch (January–July) averaged $0.33, while the August–October period averaged $0.18 — a 44% lower level. Key inflection points included a steady spring climb (April $0.30 to June $0.34 to July $0.37) followed by the August reset. September rebounded modestly to $0.20, but momentum softened again into October.
The rhythm in Colombia ran counter to typical late-year cost pressures seen in many markets. Early-year CPCs were moderate and built gradually into mid-year. The turning point arrived in August, where costs nearly halved from the July peak and remained suppressed through October. In contrast with many Q4 tightening patterns, October in Colombia stayed near the year’s floor, suggesting a sustained lower-cost environment after the Q3 correction.
Against the global Facebook Ads benchmarks, Colombia’s CPC sat well below market throughout. The global average from January to October was $1.10, moving within a narrow band from $1.04 to $1.14 and averaging just $0.019 in monthly absolute change. Colombia’s average of $0.28 was roughly one-quarter of the global price level — about 74% lower on average.
The gap fluctuated: at its narrowest in July, Colombia was about 66–68% below the global CPC; at its widest in October, the gap stretched to roughly 84% below. While the global trend was steady with a mild mid-year softening and a small October rebound ($1.05), Colombia’s profile was more volatile and decisively lower in the back half.
Overall, CPC trends for IT Services & Outsourcing in Colombia reveal consistently low, country-specific ad costs versus the global benchmark, punctuated by a mid-year peak and a pronounced late-Q3 reset. Understanding Facebook Ads benchmarks for CPC in IT Services & Outsourcing in Colombia helps teams gauge industry ad performance and compare local CPC analysis to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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