Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
The headline is stark: in September 2025, Facebook Ads cost-per-click for IT Services & Outsourcing in India landed at roughly $0.01, dramatically below the global benchmark of $1.04 for the same month. While the India series here is a single-month snapshot, the global view shows a year marked by steady easing into a September low, followed by a Q4 lift. Volatility on the global benchmark was modest, with a few standout swings at the turn of each quarter.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in India compared to the global benchmark.
Across the global benchmark, CPC averaged about $1.15 from November 2024 through November 2025. The period opened high at $1.46 in November 2024, stepped down through early 2025, and reached its trough in September 2025 at $1.04—the lowest reading in the series—before rebounding to $1.21 by November 2025. That path implies a 29% slide from the November 2024 peak to the September 2025 floor, then a 17% recovery into late Q4.
Month-to-month movements were generally contained. Average absolute monthly change clocked in near $0.06 (about 5% of the period average), with the largest single moves at the start and end of the window: a drop of $0.18 from November to December 2024 and a $0.16 lift from October to November 2025. Mid-year shifts were smaller, with gentle declines from April through June and a brief stabilization in July and August before the September low.
India’s IT Services & Outsourcing snapshot sits in sharp contrast to these global CPC trends. The September 2025 CPC came in at $0.01 (0.0097), approximately 99% below both the global September median ($1.04) and the global period average ($1.15). With only one observed month, this functions as a price point rather than a trend line, but it underscores a notably lower country-specific ad cost for this vertical in India.
The global CPC rhythm follows familiar patterns: Q4 typically tightens as competition increases, softens into Q1, and moderates through mid-year. In this dataset, CPCs eased steadily from late 2024 into mid-2025, hit their low in September, and then firmed into October and November. The India reading happens to coincide with that global trough month, positioning its CPC snapshot against the softest global point of the year.
With a single-month India data point, volatility and seasonality cannot be inferred locally; the global series, however, was steady, trending down through September before a Q4 rebound.
Understanding Facebook Ads CPC benchmarks for IT Services & Outsourcing in India—set against global CPC trends—helps frame country-specific ad costs and industry ad performance. This CPC analysis provides a grounded point of comparison for Facebook Ads benchmarks, complementing broader CPM analysis and CTR performance insights for marketers evaluating India and global markets.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
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