Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
CPC trends for IT Services & Outsourcing in Israel ran well below the global benchmark but moved sharply higher across the observed months. The market started at a very low level in November and climbed into March, narrowing the gap with worldwide Facebook Ads benchmarks while remaining below average. Movement was pronounced, with big step-ups from late Q4 into Q1—contrasting with a steadier global backdrop that dipped into mid‑year and later firmed.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in Israel compared to the global benchmark.
Across the observed months, Israel’s median CPC averaged 0.46, rising from 0.14 in November 2024 to 0.74 in March 2025 (+418%). The low point came in November (0.14), while March marked the high (0.74). The month-to-month lifts were steep: from November to February CPC increased by 244% (0.14 to 0.49), then added another 51% into March (0.74). Average absolute monthly movement was 0.30 points, signaling a choppy ascent.
Globally, median CPC averaged 1.15 across November 2024–November 2025, with a high of 1.46 in November 2024 and a low of 1.04 in September 2025. The worldwide trend eased from late 2024, hovered near 1.13 through Q1 2025, then dipped into mid‑year before rebounding into Q4. Average monthly movement globally was 0.06 points—about one-fifth the swings seen in Israel.
Israel’s series shows a late‑Q4 trough followed by a steady Q1 lift, culminating in a March high within the available window. The rhythm here is one of catch‑up: a soft entry point in November that rebounds into early spring.
The global pattern tracks more traditional seasonality. CPCs were elevated in November, softened through early 2025, found a mid‑year trough around September, and then climbed back into Q4. The global range (1.04–1.46) equated to about 37% of its average, while Israel’s range (0.14–0.74) was 131% of its average—underscoring far greater local variability in country-specific ad costs.
Relative to the global benchmark, Israel’s IT Services & Outsourcing CPC was consistently below market but closed the gap over time. In November 2024, Israel’s CPC was roughly 90% below global levels (0.14 vs. 1.46). By February 2025, the discount narrowed to 56% (0.49 vs. 1.13), and by March it tightened further to 35% (0.74 vs. 1.14). Put differently, the global average over the full period (1.15) was about 2.5x Israel’s observed average (0.46). While the worldwide trend was relatively flat through Q1 (+0.4% from January to March), Israel’s path was steeper and more volatile, with an average month-to-month swing five times larger than the global series.
Overall, Facebook Ads benchmarks show that CPC performance for IT Services & Outsourcing in Israel remained below the global average but climbed rapidly from November through March, with volatility notably higher than the worldwide trend. Understanding CPC benchmarks and country-level dynamics helps frame industry ad performance for IT Services & Outsourcing in Israel against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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