Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
IT Services & Outsourcing advertisers in New Zealand faced a costly and uneven click environment in 2025 to date. CPCs swung from a bargain-level March to premium pricing in January and again by July, far choppier than the steady global benchmark. Where the global market hovered close to a $1.11 median CPC, New Zealand’s country-specific ad costs frequently ran two to almost four times higher, with a single mid‑Q1 trough as the exception. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for IT Services & Outsourcing in New Zealand compared to the global benchmark.
Across the months reported (January, February, March, and July 2025), New Zealand’s Facebook Ads CPC averaged about 2.79, with a median of 3.19. The period opened high at 4.19 in January, fell hard to 2.33 in February (−44% month over month), then plunged to 0.58 in March (−75%). By July, CPC rebounded sharply to 4.06—nearly back to January’s level (−3%).
By contrast, the global CPC benchmark for the same months averaged roughly 1.12, moving in a tight band near 1.07–1.14. That stability underscores how unusually wide New Zealand’s swings were.
The early-year rhythm was steeply descending in New Zealand’s IT Services & Outsourcing segment—January’s elevated CPC gave way to a February step‑down and a deep March trough. The July print marked a full rebound toward premium pricing, suggesting a mid‑year return to higher competition for clicks within this industry. Globally, CPC trends were far smoother: values eased through mid‑year and typically firmed into Q4, consistent with well-known seasonal dynamics where competitive pressure increases later in the year. In the global series, September marked the low point near 1.04 and November lifted to about 1.21.
Relative to the global Facebook Ads benchmarks, New Zealand’s CPC trends were both higher and more volatile:
Globally, CPCs drifted gently from the low 1.13s at the start of the year to a trough near 1.04 in September before climbing to 1.21 by November. New Zealand, instead, traced a V‑shaped pattern in early 2025 and re-entered Q3 at a level close to its January high.
In short, Facebook Ads CPC trends for IT Services & Outsourcing in New Zealand were markedly above market and substantially more variable than the global benchmark, with a deep March dip and a strong July rebound defining the year’s rhythm. Understanding Facebook Ads CPC benchmarks for IT Services & Outsourcing in New Zealand helps advertisers interpret country-specific ad costs and compare industry ad performance to global CPC analysis and CTR performance patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the IT Services & Outsourcing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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