Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Manufacturing CPCs in India ran far below the global Facebook Ads benchmarks, but with sharper swings and notable month-to-month whiplash. Across the observed window, costs fell to near-zero in June before rebounding into late summer, creating a choppy profile that contrasts with the steadier global trend. January delivered the local peak, while December and June marked the softest points. The throughline: country-specific ad costs for Manufacturing in India remained structurally lower than the global benchmark, but more volatile.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Manufacturing in India compared to the global benchmark.
From November 2024 to August 2025, India’s Manufacturing CPC averaged about $0.18, starting at $0.20 in November, dipping to $0.03 in December, then spiking to a high of $0.61 in January. After that surge, costs retraced to $0.07 in February and steadied near $0.16 in March–April. May softened to $0.07, and June reached the low of just $0.004 before a rebound to $0.303 in August. Over the period, the line ends higher than it began (+52% from November to August), but with a deep mid-year trough.
Volatility was pronounced. The average absolute month-to-month move was roughly $0.23, with the largest swings clustered around the December-to-January jump (+$0.58) and the late Q2 collapse (April to June totaling −$0.15). By comparison, global CPCs moved by about $0.06 on average each month—less than one-third of India’s amplitude—underscoring a more turbulent local market.
The rhythm shows a familiar year-turn lift: a December low followed by a January spike. That momentum faded quickly, with CPCs sliding through February and settling into a mild plateau in March–April. Q2 was the soft patch—May dipped and June hit the floor near zero. Data resume in August with a clear rebound to $0.303, signaling the strongest level since January.
Globally, CPCs followed a steadier seasonal cadence. The benchmark was highest in November 2024 ($1.46), eased across Q1 ($1.13–$1.14), drifted lower through late Q3 (bottoming near $1.04 in September), and then lifted back into Q4 2025 ($1.21 in November). That pattern aligns with typical competition and CPM analysis narratives in Q4, even as CTR performance and engagement dynamics vary by industry.
Against a global average of roughly $1.15, India’s Manufacturing CPCs averaged about $0.18—around 85% below the global level. The gap narrowed most in January, when India’s $0.61 sat 46% below the $1.14 global mark. It widened dramatically in June: $0.004 in India versus $1.07 globally—effectively 99.6% below market. Through most months, the spread ranged from 70% to 95% under the benchmark.
Trend-wise, the global curve was steady to slightly down (−17% from November 2024 to November 2025) with modest month-to-month moves (~$0.06). India’s series was more mercurial, with abrupt swings (+$0.58 up, then −$0.53 down) and an 80x jump from June to August. In short: below average on cost, above market on volatility.
Understanding Facebook Ads cost-per-click benchmarks for the Manufacturing industry in India—set against the global baseline—clarifies CPC trends, volatility, and country-specific ad costs. This CPC analysis helps frame industry ad performance in India relative to global patterns, offering a clean read on how Manufacturing CPCs in India moved through late 2024 and 2025.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Manufacturing industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting India, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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October (Diwali), Late November (Black Friday/Cyber Monday), December (Christmas), July–August (Raksha Bandhan, Ganesh Chaturthi)
CPMs might spike significantly during Diwali, especially in electronics, apparel, jewellery, and gifts. Black Friday/Cyber Monday and December could drive elevated ad competition. State-specific festivals might see regional campaign spikes. Bank closures during holidays may push online shopping to cluster in end-of-week periods.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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