Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Marketplace advertisers in Colombia spent most of the year far below global Facebook Ads benchmarks on cost-per-click, then surged into an expensive Q4. CPCs were exceptionally light through early 2025 and largely stable in mid-year, before October–November delivered a sharp run-up that narrowed the gap vs. the world. Volatility was also elevated, with a few standout swings punctuating an otherwise modest range.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Marketplaces in Colombia compared to the global benchmark.
CPC for Marketplaces in Colombia started at $0.07 in December 2024 and ended at $0.71 in November 2025 — nearly a 10x lift (+894%). The period averaged $0.28 (median ~$0.25), ranging from a low of $0.07 in December 2024 to a high of $0.71 in November 2025.
Key movements:
Volatility averaged a $0.11 absolute month-over-month swing, with the largest single move in October (+$0.50 vs. September). For context, the global benchmark’s average monthly swing over the same period was about $0.05, indicating Colombia’s pattern was more than twice as choppy.
Seasonality traced a familiar arc for country-specific ad costs:
Only three months (May, October, November) sat above the full-period average, showing how the late-year surge pulled up the annual mean while most months traded well below it.
Against the global CPC trend (avg ~$1.14), Marketplaces in Colombia ran about 75% lower on average. The gap was widest in December 2024 (−94% vs. global) and narrowed sharply in Q4, reaching its tightest point in October (−41%) and November (−46%). Put another way, Colombia’s CPC rose from just 6% of the global level in December to 59% in October.
Globally, CPCs were comparatively steady: a mid-year trough in September (~$1.06) and a peak in November (~$1.31), with modest month-to-month changes. Colombia’s trajectory was more dynamic — a low-cost first half, a brief September pullback, and a pronounced Q4 surge that compressed the gap vs. the global benchmark.
Facebook Ads benchmarks for CPC show that the Marketplaces industry in Colombia spent most of the year well below global costs, then accelerated sharply into Q4. Understanding these CPC trends in Colombia — and how they compare to the steadier global baseline — helps frame industry ad performance and country-specific ad costs for the Marketplaces sector.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Marketplaces industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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