Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Media advertisers in Singapore ran well below global Facebook Ads benchmarks on cost-per-click, with sharp month-to-month swings punctuated by a mid-year trough and a late-year stabilization. CPC trends opened modestly, surged into January, then compressed through mid-2025 before rebounding in September. Volatility was a defining feature, with bigger amplitude than the global pattern. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Media in Singapore compared to the global benchmark.
Across November 2024 to October 2025, Singapore’s Media CPC averaged $0.39, ranging from a low of $0.18 in June to a high of $0.63 in January—a 3.4x swing across the year. The period began at $0.39 in November 2024 and closed slightly higher at $0.41 in October 2025, a net gain of about 7%, though the path was anything but linear.
Key movements:
Month-to-month volatility averaged $0.15, indicating pronounced swings relative to the mean. By comparison, the global benchmark moved about $0.05 per month, underscoring how much more variable country-specific ad costs were in Singapore’s Media segment.
Seasonality showed a familiar Q4-to-January premium, with CPCs elevated through the holidays and into early Q1. February marked a typical post-peak softening, followed by a gradual reset through spring. The mid-year period (June–August) was the softest stretch for CPCs, with the June low at $0.18 and only a partial recovery in July before another dip in August. Momentum returned in September, and early Q4 (October) held moderately above the annual average. This rhythm aligns with common industry ad performance patterns: holiday competition raises costs, early Q1 resets, and mid-year demand varies before late-year activity builds.
Relative to the global CPC baseline, Singapore’s Media costs stayed consistently below market. The global average for the same period was $1.14, versus $0.39 in Singapore—about 66% lower on average. The gap narrowed to its tightest point in January (Singapore at $0.63 vs. global $1.14, roughly 44% below) and widened most in June and August (around 83% below global levels). While the global trend moved within a tight band of $1.04–$1.28 across most months and declined from $1.46 in November 2024 to $1.05 in October 2025 (−28% across endpoints), Singapore’s series was choppier, with larger inflections but a slight overall lift from start to finish.
In sum, Facebook Ads CPC benchmarks for the Media industry in Singapore show structurally lower costs than the global average, with higher volatility and a clear mid-year trough followed by a late-year rebound. Understanding these CPC trends—alongside CPM analysis and CTR performance—helps contextualize country-specific ad costs and compare industry ad performance in Singapore to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Media industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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