Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Norway’s Nonprofit CPC story over the past year reads as a sharp descent from Q4 highs to ultra-low summer costs, consistently below the global benchmark. Costs peaked in December, then fell in sizable steps through spring and settled near the floor in July–September. Compared to the steadier global pattern, Norway was both cheaper and choppier, with several pronounced month-to-month swings and a striking summer trough.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Norway compared to the global benchmark.
CPC for Norway’s Nonprofit advertisers started at $0.79 in November 2024 and ended at $0.06 by September 2025, a 93% decline across the window. The period high arrived in December at $0.93, while the low hit in July at just $0.05; September remained near that floor at $0.06. Across the months reported, Norway averaged $0.42 CPC.
The month-to-month path was dynamic. December lifted +17% from November, then January dropped 63% to $0.35. February rebounded to $0.66 (+90%), before a measured pullback in March (−16%) and a steeper reset through April (−34%) and May (−36%). June eased further (−12%), and July collapsed 76% to the year’s low. With no August reading, September ticked up slightly (+16%) but stayed exceptionally low.
Volatility averaged 0.18 points per month in Norway, considerably more movement than the global benchmark’s 0.05 average change over the same horizon—evidence of sharper swings in this market.
Seasonality comes through clearly. Q4 2024 was the costliest stretch (November–December average: $0.86), aligning with typical end-of-year competition. Q1 2025 settled to a mid-range band (average: $0.52), with a January trough and a February–March rebound. Q2 2025 progressively softened (average: $0.27), and Q3 2025 reached the lowest costs of the year (July–September average: roughly $0.05–$0.06). The rhythm is a classic holiday peak followed by sustained deflation, ending with unusually inexpensive summer clicks.
Norway’s Nonprofit CPCs were well below the global benchmark throughout. For the overlapping months, Norway averaged $0.42 versus a global $1.16—about 64% lower. The gap was narrowest in December (Norway $0.93 vs. global $1.28, 28% below) and widest in July and September (Norway $0.05–$0.06 vs. global $1.07–$1.04, roughly 94%–95% below). The global trend eased modestly from November 2024 to September 2025 (−29%), while Norway’s decline was far steeper (−93%). Volatility also diverged: Norway’s average monthly move (0.18) was nearly 4× the global pattern (0.05), underscoring a more fragile, momentum-driven market locally.
In short, Facebook Ads benchmarks for cost-per-click in the Nonprofit industry show Norway running markedly below the global average, with the steepest descent from Q4 highs into a Q3 low near five cents. Understanding CPC trends, seasonal rhythms, and country-specific ad costs helps frame industry ad performance in Norway against the broader global baseline.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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