Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
SaaS & Cloud Platforms advertising in Norway ran notably more expensive than the global benchmark across the past year, but the bigger story is the turbulence. Costs swung from a mid-year floor to a summer spike, creating one of the choppier CPC trends in the dataset. While the global market drifted lower in a controlled glide, Norway’s curve rose, fell, and rebounded with sharp month-to-month swings and a wide spread between highs and lows.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for SaaS & Cloud Platforms in Norway compared to the global benchmark.
Norway’s CPC opened at 2.04 in November 2024, reset to 1.34 in December, and then lifted into early 2025 (1.84 in January and 2.01 in February). A softer spring followed—1.49 in March and 1.81 in April—before sliding to 1.42 in May and bottoming at 1.00 in June. From that trough, costs surged to a yearly high of 2.10 in July, cooled to 1.41 in August, steadied at 1.46 in September, and closed at 1.84 in October 2025.
Across the 12 months, Norway’s CPC averaged 1.65, with a range of 1.00 to 2.10. The month-to-month volatility averaged 0.48 points, marked by a 51% descent from November to June, a 110% snap-back in June-to-July, and a 33% drop into August. By contrast, the period began at 2.04 and ended at 1.84 (−10%), underscoring that most of the movement was intra-year rather than a directional slide.
Globally, median CPC averaged 1.14 over the same window, with a far narrower range (1.04–1.46) and low volatility (0.05 average monthly change). The global line eased steadily from November (1.46) to September (1.04) before a modest October uptick (1.05).
The rhythm in Norway was pronounced:
Norway’s SaaS & Cloud Platforms CPCs ran about 44% above the global average for the year (1.65 vs. 1.14). The premium varied widely by month:
In short, country-specific ad costs for SaaS & Cloud in Norway were materially higher and far more volatile than the global benchmark, with a distinct mid-year trough and an outsized July rebound.
Understanding Facebook Ads CPC benchmarks for SaaS & Cloud Platforms in Norway—set against the global CPC trends—helps brands contextualize industry ad performance, compare country-specific ad costs, and interpret year-round CPM analysis and CTR performance patterns alongside cost dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app