Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
SaaS & Cloud Platforms advertising in the United Arab Emirates spent most of the year buying clicks well below the global market, but with far sharper swings. CPC trends drifted lower into February, built gradually through spring, slipped again mid-year, then surged in Q4—briefly rising above the worldwide benchmark in October before easing in November. The result is a market that’s cost-efficient on average but notably more volatile month to month.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for SaaS & Cloud Platforms in the United Arab Emirates compared to the global benchmark.
The period opens at $0.59 CPC in December 2024 and closes at $1.06 in November 2025, a 79% lift across the year. The United Arab Emirates averaged $0.67 CPC, ranging from a low of $0.33 in September to a high of $1.18 in October. The largest single-month climb came from September to October (+$0.85), while the sharpest drop hit in September (−$0.49 from August).
Momentum moved in distinct waves:
Volatility averaged $0.25 per month in the United Arab Emirates—five times the global benchmark’s $0.05—signaling a choppier cost environment for Facebook Ads benchmarks in this industry.
Seasonally, costs softened into late Q1 as engagement normalized after the holidays, with February marking the low point. Q2 was the steadiest stretch, clustering between $0.65 and $0.76. June reset CPCs lower before a mixed summer: August rose meaningfully, then September hit the floor. Q4 showed classic competition pressure, with CPCs peaking in October and holding elevated through November. By contrast, the global series was comparatively flat until a year-end lift.
Across the period, country-specific ad costs for SaaS & Cloud Platforms averaged $0.58 in January–June, then $0.79 from July–November—a clear second-half escalation driven largely by Q4.
Against the global baseline (average $1.14), the United Arab Emirates averaged 42% below market ($0.67). The market sat under the global benchmark in 11 of 12 months. The gap was widest in September (−69% vs. $1.06 global) and narrowest in October, when the United Arab Emirates briefly ran above market (+7% vs. $1.10). Other notable spreads included February (−65%), June (−58%), and January (−54%). November, despite elevated costs, remained 19% below the global median ($1.06 vs. $1.31). While the global line was steady (+3% from December to November), the United Arab Emirates path was choppier, rising 79% over the same span.
In sum, Facebook Ads CPC benchmarks for SaaS & Cloud Platforms in the United Arab Emirates show lower average costs than the global market but with materially higher volatility, a pronounced September trough, and a sharp Q4 spike. Understanding these CPC trends within broader industry ad performance helps teams evaluate country-specific ad costs and compare performance to global patterns for the United Arab Emirates.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Arab Emirates, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Ramadan + Eid (Mar–Apr), End of November–December (UAE National Day, Christmas, New Year), Dubai Shopping Festival (mid-Dec through Jan)
CPMs may rise sharply during Ramadan and Eid, especially in e‑commerce, gifting, F&B, and beauty sectors. UAE National Day campaigns could lead to high local bidding activity in travel, banking, and luxury retail. Dubai Shopping Festival drives elevated CPMs from mid-December to mid-January. Islamic holidays shift each year, affecting year-over-year comparisons.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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