Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Great Britain’s Textiles market ran structurally cheaper on cost per click than the global norm, but with far sharper swings. Across the period, CPC averaged 0.65 in Great Britain versus 1.14 globally—about 43% lower—yet the local curve darted from a deep mid‑summer trough to a sharp October spike. The standout moments: a low of 0.39 in July and a peak of 1.04 in October, closing the year within 1% of the global level for the first time.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Textiles in Great Britain compared to the global benchmark.
The period opened at 0.92 in November 2024 and ended at 1.04 in October 2025, a 13% lift. The average CPC for Great Britain’s Textiles sector came in at 0.65, ranging from the July low (0.39) to the October high (1.04). Key turning points defined the year: a soft December–January (0.60 and 0.58), a February surge to 0.99, another pullback in March (0.47), a constructive spring climb into May (0.75), and then the most pronounced phase—Q3 softness culminating in July’s trough (0.39) before a brisk recovery into October’s 1.04.
Volatility was the defining characteristic. Month‑to‑month absolute moves averaged 0.25 points—over five times the global benchmark’s 0.05—underscoring a choppier cost profile for Textiles in Great Britain. By comparison, the global series eased steadily from 1.46 in November 2024 to 1.05 in October 2025 (−28%), with relatively minor monthly shifts.
Seasonally, costs were higher around late Q4 2024 (average 0.76 across November–December), softened through Q1 (0.68 average), and steadied in Q2 (0.65). The market’s weakest stretch arrived in Q3 (0.42 average), with July marking the yearly low. The rhythm changed quickly moving into Q4 2025, as CPC snapped higher to 1.04 in October. Globally, the pattern was smoother: elevated in November, then gradually easing through mid‑year and remaining contained into early Q4.
These movements align with familiar marketplace pressures—late‑year competition can lift prices, while early‑year and mid‑year phases often reset—yet Great Britain’s Textiles costs moved with greater amplitude than the broader Facebook Ads benchmarks.
Throughout the period, Great Britain’s Textiles CPC stayed below the global baseline every month. The gap was widest in July (0.39 vs. 1.07 globally, about 64% lower) and consistently ranged 40–60% below during most months. Two moments narrowed the spread meaningfully: February (0.99 vs. 1.13, 12% below) and especially October, when Great Britain finished just 1% under the global CPC (1.04 vs. 1.05). While the global trend declined steadily (−28% from November to October), Great Britain’s trajectory was more erratic, ending higher than it began (+13%).
In short, the market combined structurally lower country‑specific ad costs with markedly higher volatility, a divergence from the smoother, higher global CPC trendline.
Understanding Facebook Ads CPC benchmarks for the Textiles industry in Great Britain—set against the global baseline—clarifies CPC trends, seasonal dynamics, and the volatility profile that shaped industry ad performance. This CPC analysis helps quantify country‑specific ad costs and compare Great Britain’s Textiles CPC performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Textiles industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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