Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Transportation and Logistics advertisers in Brazil entered 2025 paying a clear premium for clicks. In January, median cost-per-click (CPC) landed at 2.54, more than double the global benchmark for the same month. While the worldwide series moved within a compact band for most of the year, Brazil’s single reported month stands out as a high-cost outlier versus typical global levels. The global curve showed a mild drift lower through mid‑year, a sharp lift in November, and an unusual plunge in December—making Brazil’s January reading look even more elevated by comparison.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Brazil compared to the global benchmark.
In relative terms, Brazil’s January CPC sat about 125% above both the global January level and the global January–November average. Against the global high of the year—1.31 in November—Brazil remained elevated by roughly 94%. Against the global December trough of 0.14, Brazil’s January level was about 18x higher.
Global highs and lows framed a year of generally steady CPC trends: 1.31 in November at the top end and 0.14 in December at the bottom. Excluding December, the global range held between roughly 1.06 and 1.31 (a 0.25‑point span), with average month‑to‑month movement of about 0.05 points. The single largest global swing was the 1.17‑point drop from November to December.
Looking across the global benchmark, CPCs eased from December 2024 (1.27) into January 2025 (1.13), then hovered in a tight 1.06–1.14 band through Q3. November showed a notable lift to 1.31—consistent with competitive Q4 dynamics—followed by an atypical year‑end dip to 0.14 in December.
Brazil’s Transportation and Logistics data point arrives in that usual early‑Q1 “softer cost” window. Even so, the January CPC of 2.54 sits well above the global rhythm, contrasting with the broader pattern of mid‑year stability and only modest late‑season fluctuation in the benchmark.
Overall, the global curve was steady (+/‑ 0.05 points monthly through November), while Brazil’s single observed point for Transportation and Logistics came in materially above average global CPCs.
Understanding Facebook Ads benchmarks for cost-per-click illuminates country-specific ad costs in Transportation and Logistics. In Brazil, January 2025 CPC trends indicate a noticeable premium versus the global benchmark, contrasting with the broader year’s relatively stable global CPC performance. This CPC analysis helps contextualize Transportation and Logistics industry ad performance in Brazil against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Brazil, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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December (Christmas), Late November (Black Friday), Children's Day (Oct 12)
CPM and CPC might rise around Carnival and Independence Day due to increased social activity. Children's Day (Oct 12) and Black Friday could see sharp spikes in competition. December (Christmas) may surge e‑commerce traffic, prompting high CPMs. Extended holiday weekends could shift ad engagement patterns.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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