Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
January set a clear tone for Transportation and Logistics in Israel: clicks were expensive. The country’s Facebook Ads CPC landed at roughly $2.54 in January 2025, far above the global benchmark. While the worldwide market eased into the year with a median CPC of about $1.14 in January and averaged near $1.11 across 2025 to date, Israel’s Transportation and Logistics category sat more than double that level, signaling a premium cost environment. Globally, CPC trends softened from late 2024, troughed toward early fall, and then firmed into November — a familiar seasonal rhythm — with relatively modest month-to-month fluctuations. Against that backdrop, Israel’s January reading stands out as distinctly above market.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Transportation and Logistics in Israel compared to the global benchmark.
The selected market provides a single reading: CPC for Transportation and Logistics in Israel measured about $2.54 in January 2025. That level is 2.24x the global median for the same month ($1.14), and roughly 2.3x the global 2025 average so far (~$1.11). Even compared to the highest global month in the period — November 2024 at $1.46 — Israel’s January value is about 73% higher, underscoring a consistently above-market cost position.
The global baseline shows a smoother arc. CPC stepped down from $1.46 in November 2024 to $1.28 in December, then hovered near $1.13 through spring 2025. The mid-year period dipped to a low of $1.04 in September before rising to $1.21 by November 2025. Across January to November 2025, the global average sat near $1.11, with a range from $1.04 (September) to $1.21 (November) — a spread of roughly $0.18. Volatility averaged around 0.03 points month to month, suggesting measured, not erratic, movement.
Seasonality is visible in the global CPC pattern: Q4 pressure (higher demand and competition) elevated costs into November, a softer baseline characterized early Q1, and pricing drifted lower into late summer before the typical pre-holiday lift. Month by month, the global series reads as a gentle staircase: January $1.14, February $1.13, March–May around $1.13, June–July near $1.07, September bottoming at $1.04, then October–November firming to $1.05 and $1.21.
With only January observed for Israel’s Transportation and Logistics CPC, a local seasonal curve isn’t yet visible. However, it is notable that Israel’s January level is elevated even as the global market tends to be comparatively soft at the start of the year.
Understanding Facebook Ads benchmarks for cost per click in Transportation and Logistics in Israel highlights a premium, above-market cost structure versus global CPC trends. These country-specific ad costs provide a clear reference point to compare industry ad performance in Israel against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Transportation and Logistics industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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