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November 2024 - November 2025
Detailed observation of presented data
Global CPC trends for Venture Capital & Investment show a clear arc: elevated costs through late 2024, a steady cool-down into mid‑2025, and a Q4 rebound. In this period, CPCs peaked in November 2024 and bottomed out in September 2025, with modest month‑to‑month volatility. Argentina-specific monthly CPC data for this industry is not available in this sample, so the global series serves as the directional benchmark for context.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in Argentina compared to the global benchmark.
Across the global benchmark, Venture Capital & Investment CPC started at $1.46 in November 2024 and ended at $1.21 in November 2025 — a year-over-year decline of roughly 17%. Within 2025 alone, CPC rose from $1.14 in January to $1.21 in November, a 7% lift off early‑year levels.
The high for the period was November 2024 at $1.46, while the low arrived in September 2025 at $1.04. The series averaged $1.15, with an overall range of $0.43 — a 37% spread relative to the average. Volatility was contained: absolute month‑to‑month moves averaged about $0.06, with the sharpest single swing occurring from October to November 2025 (+$0.16), and the most pronounced step-down concentrated between late 2024 and January 2025 (−$0.33 cumulatively from November 2024 to February 2025).
Momentum shifted gradually. After December 2024 ($1.28) and January 2025 ($1.14) retraced peak Q4 costs, the series hovered near $1.13–$1.14 through spring, eased to $1.07 in June, and then descended to a September trough at $1.04 before a two‑month rebound to $1.21 by November.
Seasonality is pronounced. Holiday competition pushed CPCs up in late 2024 (November–December), followed by softer conditions in early Q1. Spring months were stable, with March to May moving within a one‑cent band. Costs dipped again into early summer (June) and continued softening through September — typically a calm pre‑peak window — before rising in October and accelerating in November as year‑end demand returned.
Because Argentina’s Venture Capital & Investment CPC series is not present in this extract, the gap to the global market cannot be quantified for this period. The global benchmark, however, maps a consistent rhythm: an annual low near September (~$1.04), an average around $1.15, and elevated readings in Q4, including a November lift to ~$1.21 in 2025 (and a much higher spike to ~$1.46 in November 2024). Without Argentina’s monthly values, no above‑ or below‑market positioning can be determined; the figures here serve as reference levels for country-specific ad costs in this industry.
Understanding Facebook Ads benchmarks for CPC in the Venture Capital & Investment sector provides a clear backdrop for country-specific ad costs. While Argentina’s month-by-month series is not available in this sample, the global CPC trend — averaging $1.15 with a low near $1.04 and Q4 peaks — outlines the prevailing market cadence. This CPC trends summary helps situate Venture Capital & Investment advertising performance in Argentina against global patterns across Facebook Ads benchmarks, CPM analysis, and CTR performance baselines.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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