Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
The Venture Capital & Investment category in Singapore did not register monthly median cost-per-click readings in the current window, so the clearest story comes from the global benchmark: CPC held largely steady through 2025, eased mid‑year, then spiked into November before an anomalous December downdraft. The shape is classic for industry ad performance at scale—muted Q1, efficient midsummer, firmer Q4—with one standout month on either end of the year.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in Singapore compared to the global benchmark.
Globally, Facebook Ads CPC for Venture Capital & Investment began at $1.27 in December 2024, slipped to $1.13 in January 2025, and hovered close to a $1.12–$1.14 band through May. Costs softened into early fall, touching a pre‑outlier low of $1.06 in September before climbing to a yearly high of $1.31 in November. December 2025 then printed at $0.14, a clear outlier relative to the year’s pattern.
Across December 2024 to November 2025, the global average was $1.14, with a pre‑outlier range of $1.06 to $1.31. Including the December 2025 anomaly brings the full‑period average down to $1.06, but it changes the story more than the market—the underlying year was broadly stable with a late‑Q4 lift. From January to November, the global series rose about 16%, and month‑to‑month absolute moves averaged roughly $0.05 (excluding December’s extreme), indicating relatively contained volatility punctuated by a sharp Q4 surge.
Key movements:
Seasonality tracks familiar CPC trends for performance marketers: costs typically soften after the holidays, stabilize through late spring, and become more efficient mid‑year before firming into Q4 as budgets consolidate and competition rises. In this period, September marked the softest pre‑outlier month, while November carried the high watermark as peak‑season pressure set in. The December anomaly breaks the otherwise smooth cadence but does not negate the broader year’s rhythm.
Because Singapore’s Venture Capital & Investment segment lacks published monthly medians for this window, a precise gap to the global series cannot be quantified. Directionally, the global benchmark provides an anchor: CPC averaged $1.14 across December 2024–November 2025 (range $1.06–$1.31), with a late‑year lift into November and an exceptional December print. In other words, the market reference point for country‑specific ad costs in this industry sits near the low‑$1 range for most of the year, with Q4 tending higher.
While the Singapore time series is not observable in this cycle, the global Facebook Ads benchmarks for cost‑per‑click in the Venture Capital & Investment industry show steady CPC trends, mid‑year efficiency, and a pronounced November lift. Understanding CPC benchmarks for Venture Capital & Investment in Singapore—set against a global average near $1.14—helps contextualize country‑specific ad costs and compare industry ad performance to worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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