Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Cost per click for Venture Capital & Investment advertisers in the United States ran hotter and far choppier than the global benchmark over the past 12 months. The category saw a mid-year trough, a sharp late‑summer rebound, and two pronounced peaks — a rhythm that contrasts with the steadier, downward-sloping global trend. April and September stand out as cost spikes, while June–July delivered the softest pricing of the year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Venture Capital & Investment in the United States compared to the global benchmark.
From November 2024 to October 2025, United States CPC for Venture Capital & Investment averaged about $1.31, versus a $1.14 global average — roughly 15% higher. The series opened at $1.05 in November 2024, surged to $1.61 in December, eased through March, then spiked to a yearly high of $1.82 in April. A rapid correction followed: $1.23 in May and a cycle low of $0.70 in June, before a modest July and a strong rebound to $1.11 in August and $1.74 in September. The period closed elevated at $1.53 in October, up approximately 46% from November’s starting level.
Range and volatility define the year: CPC moved between $0.70 (June) and $1.82 (April), a spread of $1.12. Month-to-month absolute moves averaged roughly $0.34, with the sharpest single-month increase in September (+$0.63) and the steepest drop right after April (−$0.59). By comparison, the global benchmark’s average monthly change was closer to $0.05, underscoring how much more turbulent United States pricing was for this industry.
A familiar Q4/Q1 rhythm emerged but with stronger amplitudes than typical Facebook Ads benchmarks. After a subdued November, December lifted conspicuously, and January remained elevated before costs eased into March. April brought the year’s most expensive clicks, followed by a swift Q2 unwind culminating in June’s trough — the lowest point of the period. The market steadied in July, then rebuilt through late Q3, with September ranking as the second-highest month of the year and October holding above the annual average. The mid-year pattern — a deep dip and quick rebound — created a U-shaped arc within the broader CPC trends.
Against the global benchmark, the United States tracked above market in 9 of 12 months. Gaps were occasionally narrow — August ran only about 2% above global — but often wide: April was roughly 61% higher than the benchmark and September about 68% higher. Only November (−28%), June (−35%), and July (−31%) printed below global levels. While the global series trended lower overall (from $1.46 in November 2024 to $1.05 in October 2025, down about 28%), the United States category ended the year higher, reflecting a choppier but ultimately more expensive path for country-specific ad costs in this sector.
Closing out, these Facebook Ads benchmarks highlight CPC performance for the Venture Capital & Investment industry in the United States as elevated and highly variable versus the global baseline — a useful lens for understanding industry ad performance and comparing country-specific ad costs to worldwide CPC trends.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Venture Capital & Investment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United States, advertisers often face higher costs due to high competition and purchasing power. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Thanksgiving & Black Friday weekend), December (Christmas), Back-to-school (July–September), Summer travel season (Memorial Day onwards)
CPM and CPC might rise around major holidays like Memorial Day, Independence Day, and Labor Day, especially in travel and entertainment. Black Friday/Thanksgiving weekend triggers massive spikes in retail ad competition. December ad demand typically peaks—retail campaigns require significantly higher budgets. Back-to-school promotions drive increased competition. Juneteenth may see regional engagement rise.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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