Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Wellness & Holistic Health CPCs in Colombia ran well below the global market throughout the period, but the bigger story is volatility. After opening at roughly $0.35 in December 2024, the country’s Facebook Ads CPC spiked to $0.71 in January, fell steadily into late spring, then collapsed to near-zero in June before rebounding sharply in July. By November, CPCs again slid to the floor. Against a stable global benchmark that hovered near $1.14, Colombia’s market delivered a choppy, low-cost corridor with dramatic whipsaws and standout troughs in June and November.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in Colombia compared to the global benchmark.
Across the available months, Colombia’s Wellness & Holistic Health CPCs averaged about $0.33 (median ~$0.34), with a high of $0.71 in January and a low near $0.004 in June. The period began at $0.35 (Dec ’24) and ended at roughly $0.03 (Nov ’25), a 92% slide from start to finish.
The month-to-month path was defined by sharp moves:
Volatility averaged roughly 0.33 points per month in Colombia—about six to seven times the global month-to-month change (~0.05), underscoring how erratic country-specific ad costs were for this category.
Seasonal rhythms diverged from the typical pattern. While many markets see Q4 tightening and a Q1 reset, Colombia’s CPCs were relatively soft in December, then peaked in January. The late-spring slide culminated in a June trough, followed by a strong July rebound and renewed softness through August. September regained some momentum, but the fourth quarter saw another sharp retreat, with November landing near the lowest levels of the year. These dynamics suggest intermittent demand surges punctuated by extended stretches of discounted clicks rather than a gradual seasonal curve.
Relative to the global Wellness & Holistic Health benchmark (average ~$1.14 Dec ’24–Nov ’25), Colombia consistently sat below market. The gap ranged widely by month:
Globally, CPCs were steadier—fluctuating in a tight band around $1.06–$1.31 and climbing into November—while Colombia’s pattern was choppier, with multiple deep troughs and sharp rebounds. On average, Colombia’s CPCs ran about 70% below the global level, reflecting structurally lower country-specific ad costs for this industry during the period.
Facebook Ads benchmarks for CPC in Wellness & Holistic Health show Colombia as a low-cost but highly variable market, with CPC trends marked by dramatic dips in June and November and intermittent rebounds. Understanding country-specific ad costs and industry ad performance in Colombia—set against the steadier global CPC benchmark—helps contextualize CPM analysis and CTR performance discussions for Wellness & Holistic Health advertisers operating in the Colombian market.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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