Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Denmark’s Wellness & Holistic Health market ran on distinctly lower Facebook Ads CPCs than the global benchmark, but with sharper swings. The year opened expensive, fell hard into early spring, rebuilt through summer—briefly pricing above the world average in July—then eased into autumn. Underneath that arc was pronounced volatility: big step-downs, fast rebounds, and a wide spread between highs and lows. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in Denmark compared to the global benchmark.
Across November 2024 to October 2025, Denmark’s Wellness & Holistic Health CPC averaged $0.84, versus a $1.14 global average—about 26% lower overall. Prices started at $1.28 in November 2024 and ended at $0.66 in October 2025, a 49% decline over the period, steeper than the global trend (−28%).
The high came early at $1.28 in November 2024, with a near-duplicate peak in July 2025 ($1.28). The low was March 2025 at $0.41. That created a wide range of $0.87 across the year. The median month sat at $0.89. Denmark spent under $1 in nine of the 12 months, underscoring sustained affordability punctuated by two brief price spikes.
Month-to-month movement averaged a $0.22 absolute change, roughly 4.8× more volatile than the global series ($0.05). Key inflection points included: a sharp drop from December to March (−$0.47 over three months), a strong rebuild from March to July (+$0.86, +209%), and a quick reset from July to October (−$0.62, −48%).
Seasonality showed as a deep Q1 trough and a summer run-up. After December’s softer $0.89, CPCs fell through February ($0.62) to a March low ($0.41). Prices then recovered in Q2—April to June averaged $0.80—before peaking in July at $1.28. Late summer and early autumn moderated: August ($0.95), September ($0.75), and October ($0.66). This rhythm broadly echoes typical Facebook Ads benchmarks where competition and demand shape CPC trends across quarters, even as Denmark’s amplitude was higher than usual.
Denmark priced below the global CPC in 11 of 12 months. The narrowest gap appeared in June (−9% vs. global), while March marked the widest underperformance (−64%). July was the lone “above market” month, with Denmark clearing the global level by +19%. On average, Denmark’s CPCs sat about 26% below global Wellness & Holistic Health levels, but moved more abruptly. Where the global line drifted steadily downward (−28% Nov→Oct), Denmark’s path was choppier and steeper (−49%), with larger mid-year swings.
Put simply: Denmark offered consistently lower country-specific ad costs for this industry, but the month-to-month CPC profile was more elastic. That elasticity clustered around key periods—early-year softening, mid-year surge, late-year cooling—suggesting a strong seasonal cadence in price formation that aligns directionally with broader CPM analysis and CTR performance patterns observed in Facebook Ads benchmarks.
Understanding Facebook Ads CPC benchmarks for Wellness & Holistic Health in Denmark—lower on average, more volatile in motion—helps marketers gauge country-specific ad costs and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app