Understand how your CPC compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Wellness & Holistic Health advertisers in Sweden spent materially less per click than the global market for most of the year, with CPCs sitting below the world benchmark in 11 of 12 months. The story is defined by a deep early‑year trough, a sharp summer spike, and a late‑year rebound—more momentum and more fluctuation than the steadier global curve. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Wellness & Holistic Health in Sweden compared to the global benchmark.
Across December 2024 to November 2025, Sweden’s median Facebook Ads CPC for Wellness & Holistic Health averaged $0.81, versus a $1.14 global average—about 29% lower. The period opened at $0.80 (December) and closed at $1.15 (November), a 43% lift end‑to‑end.
The low came in March at $0.40, following consecutive declines from January (−30% in February, −28% in March). CPCs then climbed through spring, jumping 27% in April and 75% in May, and crested at a yearly high of $1.26 in July. After a summer pullback (−23% in both August and September), October softened to $0.70 before a strong November rebound to $1.15.
Volatility was a defining feature: the average month‑to‑month absolute change in Sweden was $0.21, roughly four times the global baseline’s $0.05. Ten of the 12 months came in under $1.00, underscoring consistently lower country‑specific ad costs for this industry despite the mid‑year surge.
Seasonality shows a clear rhythm:
This pattern reflects common industry ad performance dynamics—Q1 troughs, mid‑year growth, and late‑year competition—expressed more sharply in Sweden.
Relative to Facebook Ads benchmarks worldwide, Sweden’s CPCs trailed throughout the year, except July:
Overall momentum diverged: the global line edged up modestly (+3% from December to November), while Sweden’s Wellness & Holistic Health CPC climbed +43% over the same span, with notably more month‑to‑month movement.
In summary, Facebook Ads CPC trends for Wellness & Holistic Health in Sweden remained below global levels on average, with a pronounced early‑year dip, a July peak, and a late‑year lift. These country‑specific ad costs and the industry’s seasonal rhythm—more volatile than the worldwide CPC baseline—provide a clear benchmark to contextualize Wellness & Holistic Health industry ad performance in Sweden versus global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Click (CPC) is the amount advertisers pay each time a user clicks on their Facebook ad. In the Wellness & Holistic Health industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Sweden, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday is huge), December (Christmas and post-Christmas sales), June (Midsummer seasonal promotions), January (Winter sale season)
CPMs might spike during Black Friday and early December, especially in e‑commerce and fashion. Easter and Midsummer holidays often decrease weekday inventory but increase media usage during long weekends. Midsummer tends to be quiet in retail but active in travel and food sectors. Post-Christmas sales in January still see high digital ad demand.
CPC (Cost Per Click) is what you pay each time someone clicks on your ad, on any Facebook Ads placement. It's calculated by dividing your total spend by the number of clicks received. Facebook Ads lists Clicks, Link Clicks and Outbound Clicks separately. The former is the sum of all types of clicks (including, for example, clicks to your profile page, to a link or to a comment).
The truth is that varies, so play with our tool to get some benchmarks that are relevant to you. CPC values are highly dependent on the region, industry and campaign objective. The US is one of the most expensive markets.
Several factors affect CPC: your audience targeting, competition in your industry, ad relevance score, and creative performance. If your ad isn't getting engagement or relevance is low, CPC tends to spike.
CPC spikes usually happen because of increased competition in your target audience, seasonal trends (like holidays), poor ad relevance scores, or algorithm changes. Check if your audience targeting has become too narrow or if your creative is showing fatigue.
Yes, there's a noticeable difference between platforms. Mobile CPCs often run lower than desktop. How many times do check Instagram on your phone and how often do you open it in your computer? There's simply much more mobile inventory. Tip: segment your performance data by placement to understand where your clicks are coming from. Spoiler: it's likely all mobile.
For most businesses, optimizing for conversions will deliver much better ROI than focusing purely on CPC. A low CPC is meaningless if those clicks don't convert. However, if you're running awareness campaigns or some kind content promotion, CPC optimization might potentially make sense, although most experts have switched to conversion optimization by now.
Your specific audience targeting, creative quality, bidding strategy, and account history all influence your CPC. Industry averages provide a reference point, but your historical performance is a more reliable benchmark for setting expectations and measuring improvement.
Instagram CPCs are generally slightly higher due to stronger purchase intent and higher competition among advertisers. But it depends on the audience and creative.
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