Facebook Ads CPM Benchmarks for Agriculture in Netherlands

Introduction

Agriculture advertisers in the Netherlands ran markedly leaner media buys than the global market in 2025, with CPMs consistently far below worldwide Facebook Ads benchmarks. The year opened modestly, spiked sharply in February, then eased into a steady, low-cost rhythm through late Q3 before softening further into Q4. The standout moment was a February surge that briefly lifted CPMs to their annual high before costs settled back near early-year levels. Volatility was concentrated in Q1; the rest of the year moved in smaller, measured steps.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in the Netherlands compared to the global benchmark.

The story in the data

• Starting point and finish: CPM in the Netherlands began at roughly $3.05 in January and closed the year at $2.65 in December, a 13% decline from start to finish.
• Average, highs, lows: The annual average landed at $3.74, with a high of $8.10 in February and a low of $2.55 in November.
• Key movements: A sharp lift from January to February (+$5.05) was followed by an equally sharp correction in March (−$4.18). After April’s $4.52, costs stepped down into a tight $3.01–$4.19 band through September. Q4 drifted lower, bottoming in November before a slight December uptick.
• Volatility: The average absolute month-to-month move was about $1.23. Relative to the local average CPM, that equates to a 33% swing—much choppier in proportional terms than the global series.

For comparison, the global CPM averaged $20.15 in 2025, ranging from $17.73 in January to $25.22 in November. Its average monthly move was similar in dollars (about $1.21) but far smaller in relative terms (~6% of the global mean), underscoring how concentrated volatility was for Agriculture in the Netherlands.

Seasonal and monthly dynamics

Quarterly cadence in the Netherlands was distinctly descending: Q1 averaged $5.02, Q2 $3.76, Q3 $3.53, and Q4 $2.67. The pattern reads as a brisk Q1 spike, then a gradual easing with a small midsummer lift in August, followed by softer CPMs into late Q4. November marked the year’s trough, with a modest rebound in December.

Globally, CPMs exhibited the familiar seasonal slope: steady firming from Q1 through Q3 and a pronounced rise in Q4 as competition increased—culminating in November’s annual high.

Country vs. Global

Across every month, Agriculture CPMs in the Netherlands sat well below the global benchmark. On average, Dutch CPMs were roughly 81–82% lower than worldwide costs ($3.74 vs. $20.15). The gap narrowed most in February—about 55% below the global level ($8.10 vs. $17.90)—when the Netherlands saw its brief spike. It widened most in November, when Dutch CPMs were about 90% below the global peak ($2.55 vs. $25.22). For much of the year, the differential hovered in the 80–88% below range.

While the global trend rose steadily across 2025, the Netherlands moved in the opposite direction after Q1: a −13% slide from January to December versus a global climb from ~$17.7 to ~$22.0. In proportional terms, the Netherlands was more volatile, with early-year swings that were large relative to its low baseline level, then a calmer, low-cost glide path through year’s end.

Closing

In summary, Facebook Ads CPM benchmarks for Agriculture in the Netherlands point to persistently low country-specific ad costs relative to global conditions, with a brief February spike and a soft Q4. This CPM analysis helps contextualize industry ad performance in the Netherlands against the global trendline for 2025.