Facebook Ads CPM Benchmarks for Consulting in Singapore

Introduction

Consulting advertisers in Singapore spent the year buying reach well below global price levels, but with sharper swings. CPMs started modestly in January, fell to an April trough, then rebounded hard into a Q4 run-up before cooling in December. Compared to the global Facebook Ads benchmarks, Singapore’s CPMs sat at roughly half the worldwide median on average, yet moved in bigger steps month to month, with standout pivots in May and late Q4.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Consulting in Singapore compared to the global benchmark.

The story in the data

Across 2025, Consulting CPMs in Singapore averaged about 10.25, ranging from a low of 2.50 in April to a high of 18.11 in November. The year opened at 5.04 in January and closed at 9.10 in December—an 80% lift from start to finish. The most dramatic shift arrived in May, when CPMs jumped to 15.42, a fivefold rebound from April’s trough. After a mid-year data gap, the market resumed at 13.21 in September, climbed through October (15.86) to a November peak (18.11), then nearly halved in December (−50% month over month to 9.10).

Volatility was pronounced. The average absolute move across observed periods was about 4.83 points—roughly four times the global benchmark’s month-to-month change of 1.21. The spread between Singapore’s high and low (about 15.6 points) also exceeded the global range (about 7.5), signaling a choppier pricing environment for impressions in this industry-country slice.

Seasonal and monthly dynamics

The first third of the year trended softer: January to April drifted down from 5.04 to 2.50 before the sharp May rebound to 15.42. After June–August data gaps, CPMs re-entered the series in September and built through October and November, mirroring typical year-end competitive pressure seen worldwide. December eased to 9.10, reflecting the common late-quarter cooldown after the November high.

Grouping the late-year run, September–November averaged 15.73—about 53% above Singapore’s annual mean—underscoring a clear Q4 premium. Conversely, January–April averaged just 5.13, highlighting a soft early-year stretch with April as the clear low.

Country vs. Global

Relative to the worldwide CPM analysis, Singapore’s Consulting CPMs undercut the global median in every overlapping month. Singapore averaged 10.25 for 2025, versus 20.15 globally—about 49% lower. The gap was widest in April, when Singapore’s 2.50 sat 87% below the global 18.57. It narrowed notably in May (15.42 vs. 19.79), where Singapore was “only” 22% below the market. During Q4, Singapore averaged 14.36 versus the global 22.98—about 38% lower. The global curve climbed steadily into a November peak (25.22) and eased in December (22.04), while Singapore followed the same silhouette but with a deeper December pullback.

Across the year, Singapore’s CPM path was more volatile than the baseline: larger swings, a deeper spring dip, and a steeper Q4 surge-then-cooldown. In level terms, however, country-specific ad costs for Consulting in Singapore remained consistently below the global benchmark.

Closing

Understanding Facebook Ads CPM benchmarks for Consulting in Singapore—set against the global baseline—clarifies how country-specific ad costs moved in 2025: lower-priced impressions on average, bigger month-to-month swings, a pronounced April low, and a classic Q4 lift with a December reset. This CPM analysis provides a grounded view of industry ad performance in Singapore within wider Facebook Ads benchmarks and global patterns.