Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Education advertisers in Canada spent much of the year buying impressions at a discount to the global market, with sharper swings along the way. Median CPMs opened elevated in December 2024 before resetting through spring, then stabilized over summer and tightened into Q4. Relative to the global benchmark, Canada’s Education CPMs averaged lower most months after February, with the widest gaps appearing in late spring and late summer.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Education in Canada compared to the global benchmark.
From December 2024 through November 2025, Education CPMs in Canada averaged $17.73, ranging from a high of $29.84 in December 2024 to a low of $13.26 in April 2025. The year began with a steep unwind: December’s $29.84 slid to $21.19 in January (−29%), then eased to $17.89 by March and bottomed at $13.26 in April (−56% from December). A gentle rebound followed: May ($13.66) and June ($13.85) formed a tight floor, July lifted to $17.59 (+27% month over month), August dipped to $14.39, and September hovered at $14.48. Q4 tightened as expected, with October at $16.08 and November up to $21.37.
Volatility was more pronounced than the global picture. The average absolute month‑over‑month move in Canada was $2.83 CPM, more than double the global benchmark’s $1.20. The largest single shift came right after the holidays (−$8.66 from December to January), while the most stable stretch was late spring into early summer, when monthly changes stayed within $0.40.
The rhythm across the year is clear: a post‑holiday reset carried CPMs downward through April, followed by a steadying period from May to September. July marked a mid‑summer lift, while August and September softened again before Q4 demand pushed prices higher. The late‑year climb into November did not reclaim December 2024’s peak, but it did mark the second‑highest point of the cycle.
Compared to the global benchmark, Education in Canada averaged about 11% lower CPMs over the period ($17.73 vs. $19.92). The segment was above market in December (+46%), January (+19%), and February (+6%), then flipped below global levels from March onward. The deepest discounts appeared in May (−31%) and June (−29%), with a narrower gap in July (−9%) before widening again in August (−28%) and September (−26%). Q4 remained below market—October (−25%) and November (−16%). While the global trend rose steadily from January to November (+43%), Canada’s Education CPMs were essentially flat across the same span (+1%), but notably more volatile.
This CPM analysis provides Facebook Ads benchmarks for Education in Canada, highlighting country‑specific ad costs that trended below the global market with sharper month‑to‑month swings. Understanding CPM performance for Education in Canada helps situate industry ad performance against worldwide patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Education industry, Facebook ad costs can be moderate, with higher costs for professional and specialized courses. For campaigns targeting Canada, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday and Cyber Monday), December (holiday shopping, Boxing Day), Back-to-school (August-September), Mother's Day (May)
CPM might increase during Canada Day, Labour Day, and Thanksgiving. Black Friday and Cyber Monday see heightened e‑commerce bidding. December holiday period may spike ad costs. Back-to-school and Mother's Day drive retail competition. Provincial holidays might alter weekday inventory availability.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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