Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Entertainment advertisers in Israel ran materially lower CPMs than the global market in 2025, yet followed a recognizable seasonal rhythm. Costs started soft in January, spiked into March, settled into a mid-year plateau, dipped counter-seasonally in October, and then rebounded into the holidays. Against the global Facebook Ads benchmarks, Israel stayed consistently below market but moved with similar monthly cadence—just at a lower altitude and with comparatively sharper swings relative to its base. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in Israel compared to the global benchmark.
CPM for Entertainment in Israel averaged $8.88 across 2025, beginning at $6.99 in January and finishing at $9.82 in December—about 40% above the year’s starting point. The year’s high came early at $11.11 in March, while the low was January’s $6.99. Mid-year settled into a narrow band: June through September averaged $8.54 with only a $0.50 spread between the high and low, signaling stable buying conditions. October marked the year’s sharpest dip to $7.34, immediately followed by a November surge to $10.55 before easing to $9.82 in December.
Monthly volatility averaged $1.25, with the largest single move in November (+$3.21 versus October), a 44% lift. The spring build (January to March, +$4.12) was followed by a controlled comedown into May (−$2.83), then four straight months of incremental oscillation around the $8.3–$8.8 range.
Seasonality was present but asymmetrical. Q1 rose progressively, peaking in March. Q2 cooled but remained close to the annual mean, and Q3 stayed steady within a tight range—typical of summer pacing. Q4 was the priciest quarter on average ($9.23), yet Israel’s costs dipped in October before rallying into November and holding elevated in December. In short: an early peak, a stable summer, a brief October trough, and a late-year rebound aligned with holiday competition.
Relative to the global benchmark, Israel ran substantially cheaper. The global CPM averaged $20.15 in 2025—about 56% higher than Israel’s $8.88. The gap narrowed the most in March (Israel was 42% below global) and widened in October (66% below). Month to month, both markets moved by roughly $1.20 on average, but because Israel’s base was lower, its relative volatility was about twice as pronounced (≈14% of its average vs. ≈6% globally). The global trend climbed quarter by quarter and spiked in Q4—peaking at $25.22 in November—while Israel’s Q4 also lifted, but with a more dramatic October dip and a later rebound.
This CPM analysis summarizes Facebook Ads benchmarks for the Entertainment industry in Israel, showing consistently lower country-specific ad costs versus the global average, a March peak, a steady summer, and a Q4 rebound. Understanding Facebook Ads cost-per-thousand-impressions benchmarks for Entertainment in Israel helps teams frame industry ad performance and compare CPM trends to global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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