Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Entertainment CPMs in Singapore ran well below the global market across the period, with a short-lived spike in March and a sharp slide into Q4. The year reads as a story of compression: higher costs to start, a mid-year easing, and an abrupt drop in October–November, all while the global benchmark pushed steadily higher toward the holidays. Variability was also more pronounced in Singapore, with bigger month-to-month swings than the global curve.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Entertainment in Singapore compared to the global benchmark.
For Entertainment in Singapore, median CPM (cost per thousand impressions) averaged $5.56 from December 2024 through November 2025. It opened at $8.06 in December 2024 and closed at just $1.05 in November 2025—a steep 87% decline. The high point came in March at $9.32, followed by a steady compression through late summer (July–September ranged from $3.53 to $4.56). The lowest reading was November at $1.05, with October already at a subdued $1.44.
Volatility was elevated. Average month-to-month absolute movement was $1.66, with the largest swings occurring in February to March (+$3.53), June to July (−$3.06), and September to October (−$3.13). That pattern contrasts with the smoother global curve, which moved by $1.20 on average.
Seasonality showed a brief Q1 lift culminating in March, then a mixed Q2 and a gentle Q3 drift lower. The notable divergence appeared in Q4: while many markets see CPMs rise as competition heats up before peak shopping, Singapore’s Entertainment CPMs fell sharply in October and November, reaching the lowest levels of the period.
By comparison, the global median CPM was seasonally firmer into Q4. Within the same December–November window, the global benchmark rose from $20.44 to $25.47, with October and November marking the strongest months. In the broader dataset, global CPMs accelerated even further in December (84.00), underlining the intensity of late-Q4 pricing pressure globally.
Relative to the global benchmark, Singapore’s Entertainment CPMs averaged $5.56 versus $19.92 globally—about 72% lower. The narrowest gap was in March, when Singapore reached 49% of global levels (still 51% below market). The widest gap was in November, at just 4% of global CPMs (96% below). Across the year, monthly parity ranged from 18–49% in the mid-year to single digits in late Q4.
Trend lines also diverged: the global curve climbed roughly 25% from December to November, while Singapore declined 87%. Volatility was higher in Singapore ($1.66 average absolute movement) than globally ($1.20), with sharper inflection points around March and the Q4 downturn.
This CPM analysis anchors Facebook Ads benchmarks for the Entertainment industry in Singapore against the global market. Understanding country-specific ad costs and median CPM trends helps teams contextualize performance across seasons and evaluate how Entertainment in Singapore compares to worldwide CPM dynamics.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Entertainment industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events
CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app