Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads CPMs for Fitness & Training Centers in Israel ran far below the global benchmark throughout the year, but the path was anything but calm. Costs swung sharply month to month, carving out a deep summer trough before surging into the holiday season. In level terms, Israel’s CPMs averaged 6.19 across the year, compared with a 20.15 global average — roughly 69% lower — yet the local market showed more dramatic moves, culminating in a December high.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in Israel compared to the global benchmark.
The year opened at a modest 3.67 CPM in January and closed at 10.55 in December — a 187% lift from start to finish. The lowest point landed in August (2.81), while the high watermark arrived in December (10.55). Across 12 months, Israel’s CPM averaged 6.19, with notable spikes in May (9.51) and November (8.75).
Volatility defined the journey. Average absolute month-to-month change was 2.99 points, more than double the global benchmark’s 1.21. The sharpest jumps came in May (+6.26 vs. April), November (+4.49 vs. October), and September (+4.45 vs. August). The steepest pullbacks appeared in April (−3.28 vs. March), October (−3.00 vs. September), and July (−2.98 vs. June). In brief: quick accelerations, abrupt resets, then a strong year-end climb.
Q1 steadily built from 3.67 in January to 6.53 in March. Q2 brought a reset and rebound: April cooled to 3.24 before a sharp May surge to 9.51, easing to 7.87 in June. The summer period softened further, sliding through July (4.89) into an August low of 2.81 — the year’s floor. Momentum returned in early fall, with September lifting to 7.26, a brief October dip to 4.26, and then a clean two-month run-up into peak season: November at 8.75 and December at 10.55.
Taking halves, H1 averaged 5.96 while H2 edged higher to 6.42 — a modest +8% second-half lift. The rhythm contrasts with the steady global pattern where performance typically tightens in Q4: in Israel, the seasonal crescendo was pronounced and clustered in November–December.
Israel’s Fitness & Training Centers CPMs were consistently below market, averaging 69% under the global benchmark. The gap narrowed in May and December, when Israel ran roughly 52% below global levels, and widened in August to 86% below. Month to month, Israel’s CPM swung more dramatically than the global series (average move 2.99 vs. 1.21), reflecting a choppier local dynamic.
While the global benchmark climbed 24% from January (17.73) to December (22.04) and strengthened from H1 (18.82) to H2 (21.48), Israel’s storyline was more kinetic: a deeper summer trough, larger step-ups into fall, and a year-end peak that closed the year at its high.
This CPM analysis summarizes Facebook Ads benchmarks for Fitness & Training Centers in Israel against the global market. Understanding country-specific ad costs and the year’s volatility — from the August low to the December high — helps situate industry ad performance within broader CPM trends and global benchmarks for the Fitness & Training Centers category in Israel.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Israel, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Passover (April), Sukkot and Fall holidays (Sept–Oct), Hanukkah (December)
CPM and CPC might rise during Passover as consumers prepare homes and plan meals. Fall holiday cluster may see media consumption fluctuate—consumers often offline during holidays, but prior week advertising demand may peak. Yom HaAtzmaut might spark tourism and leisure engagement. Hanukkah could drive e‑commerce CPMs for toys and electronics.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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