Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Facebook Ads benchmarks for Fitness & Training Centers in Great Britain reveal a market that is consistently cheaper than the global average but markedly more volatile. CPMs opened the year around 11, dropped sharply in spring, surged in early autumn, and closed the year higher than they started. The standout moments were a deep April trough and a September spike, setting a rhythm that diverged from the steadier global climb into Q4. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Fitness & Training Centers in Great Britain compared to the global benchmark.
Great Britain’s CPMs started at 11.30 in January and finished at 12.91 in December, a 14% lift across the year. The annual average was 9.14, with a wide range from a low of 3.00 in April to a high of 14.14 in September. The steepest monthly drop came in March to April (−8.23 points), followed by a sharp rebound in April to May (+4.44). After a secondary dip in July (4.72), the market accelerated into September (+7.77 from August) before moderating in October and re‑elevating into the holidays (12.38 in November, 12.91 in December).
Month-to-month volatility averaged 3.42 points in Great Britain, signaling choppier country-specific ad costs than the global baseline. By comparison, the global CPM series moved only 1.21 points on average month to month.
Seasonally, Great Britain’s CPM analysis shows a pronounced Q2 softness and a Q4 recovery. Q1 averaged 11.19, giving way to a Q2 trough at 6.02 as April marked the year’s bottom. Q3 was mixed: July remained soft (4.72) and August modest (6.37), but September spiked to the annual high (14.14). Q4 stabilized at an average of 10.93, with November and December both above the local annual mean.
This path contrasts with typical global seasonality. Globally, CPMs climbed steadily from Q1 (18.29) through Q3 (19.97) and peaked in Q4 (22.98), reflecting broad competition and year-end budget pressure.
Against the global benchmark, Great Britain sat well below market throughout the year. The local annual average (9.14) was about 55% lower than the global average (20.15). The gap was narrowest in September, when Great Britain reached 14.14—roughly 29% below that month’s global level—while April marked the widest gap at about 84% below global CPMs. Range and cadence diverged as well: Great Britain’s CPMs spanned 11.14 points across the year versus 7.49 globally. While global CPMs rose a steady 24% from January to December, Great Britain’s trajectory was choppier, posting a smaller full-year rise of 14% with sharper interim swings.
For marketers tracking Facebook Ads benchmarks, the CPM analysis highlights that Fitness & Training Centers in Great Britain experienced lower, more variable country-specific ad costs than the global norm, with a Q2 trough, a September peak, and a firmer Q4. Understanding CPM performance for this industry in Great Britain helps benchmark industry ad performance against global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Fitness & Training Centers industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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