Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Hardware and Networking CPMs in Great Britain ran well below the global benchmark for most of the period, but the market showed more dramatic month-to-month swings and a sharp rebound into early 2026. The year opened at $10.59 in January 2025, sank to a late-spring trough, then built into a Q4 lift before spiking to a 13‑month high in January 2026. On average, Great Britain’s country-specific ad costs came in at roughly half of the global Facebook Ads benchmarks, with volatility nearly double the global baseline. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Hardware and Networking in Great Britain compared to the global benchmark.
The pattern resembles a classic first-half dip and second-half recovery. H1 2025 averaged $8.69, culminating in the May low, while H2 improved to $10.28 (+18% vs. H1). Q4 carried a familiar premium: October and November were elevated, though December softened more than usual locally. Globally, CPMs climbed through Q4 with a distinct November spike—the highest month of the year—before easing in December and resetting lower in January 2026. In Great Britain, the January 2026 jump stood out for its size and for how dramatically it narrowed the longstanding gap versus global levels.
Across the period, Hardware and Networking CPMs in Great Britain were consistently below market, averaging about 50% under the global benchmark ($9.85 vs. $19.81). The distance varied: the widest gap appeared in May 2025 (−73% vs. global), while the narrowest came in January 2026 (−10%). Global CPMs rose steadily through 2025 (+24% from January to December), driven by a strong Q4 (peak at $25.22 in November). Great Britain’s trajectory was choppier: down 22% from January to December 2025 before surging in January 2026. Volatility was also higher locally, with average monthly moves nearly twice the global pace.
Understanding Facebook Ads CPM benchmarks for Hardware and Networking in Great Britain helps teams interpret CPM analysis, compare country-specific ad costs to the global baseline, and set expectations for industry ad performance relative to worldwide trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Hardware and Networking industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting United Kingdom, advertisers experience moderate to high costs with strong performance in urban areas. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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Late November (Black Friday/Cyber Monday surge), Late December (Christmas & Boxing Day promotions), Early May holiday weekend promotions
CPM and CPC might increase around early May and late August bank holidays as people engage in leisure travel or retail browsing. During Black Friday/Cyber Monday, retail CPMs could spike sharply in fashion, electronics, and online shopping. Late December typically sees peak CPMs, with e‑commerce budgets needing early ramp-up.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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