Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
The Legal industry in Colombia shows an exceptionally low cost environment against the global benchmark. In the sole observed month, July 2025, Facebook Ads CPM (cost per thousand impressions) for Legal in Colombia landed at just $0.26—dramatically below a global market that averaged about $20 across 2025 and peaked above $25 in November. The timing of Colombia’s snapshot sits in the quieter mid‑year stretch, while the global curve builds toward a pronounced Q4 surge before resetting sharply in January.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Legal in Colombia compared to the global benchmark.
Global volatility was moderate through most of the year, with average month‑to‑month moves of roughly $1.21. Swings tightened in early summer (changes under $0.12 from May to July), then widened into Q4 (+$3.53 in November, −$3.18 in December). Against that backdrop, Colombia’s July reading of $0.26 sits far below even the global low month of 2025 (January at $17.73), underscoring an unusually inexpensive impression market for Legal in Colombia during mid‑year.
Globally, CPM trends followed a familiar rhythm: a gradual build across H1, a mid‑year plateau through late summer, then a sharp escalation in Q4 as competition intensifies, followed by a pronounced January reset. July 2025 was a relatively calm point in that curve—slightly softer than August (+4%) and well below the Q4 peak. Colombia’s July snapshot, therefore, falls in a seasonally quieter window, though its absolute level is notably disconnected from the global price range.
In sum, Facebook Ads benchmarks point to an unusually low CPM for the Legal industry in Colombia in July 2025, against a global CPM analysis that averaged near $20, peaked at $25 in November, and reset lower in January. Understanding country‑specific ad costs and industry ad performance—especially CPM trends for Legal in Colombia—helps contextualize how impression pricing compares to broader global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Legal industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Colombia, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Cyber Monday), December (Christmas), Mid‑year promotions around Independence Day (Jul 20) and Children's Day (Oct 13)
CPM and CPC might increase during long weekends and holidays like Independence Day due to heightened leisure media consumption. Major e‑commerce events could result in sharp spikes in retail competition. June holidays could disrupt typical ad pacing. Many holidays shifted to Mondays make weekend campaigns perform better.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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