Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
November 2024 - November 2025
Detailed observation of presented data
Nonprofit CPMs in New Zealand ran well below the global market but moved with far sharper swings. After a high in November, the market fell hard into early 2025, then oscillated between brief rebounds and quick retrenchments through the middle of the year before climbing again into October. The result is a market that’s inexpensive on average, but far more volatile than the worldwide benchmark.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in New Zealand compared to the global benchmark.
Across the 12-month window, Facebook Ads CPMs for Nonprofit in New Zealand averaged about $7.00, versus a global average of $19.97. The series started at $16.38 in November 2024 and ended at $8.19 in October 2025 — roughly a 50% decline from start to finish.
The high point was November 2024 at $16.38. From there, CPMs collapsed to $8.12 in December and bottomed at $3.10 in April 2025, an 81% drop from the peak. After April’s trough, the market rebounded intermittently: $6.31 in May, slipped back to $3.30 in June, then rebuilt through July ($5.21) and August ($7.79) before another dip in September ($3.29) and a rebound in October ($8.19). The spread between the year’s high and low was $13.28, a 5.3x swing.
Volatility was the defining feature: the average absolute month-over-month move was $4.06, more than three times the global benchmark’s $1.27. The sharpest monthly shifts were November to December (−$8.26), January to February (+$5.64), and August to September (−$4.50).
Seasonally, the pattern diverged from a typical Q4 climb. New Zealand’s Nonprofit CPMs spiked in November but retrenched sharply in December and January, creating an unusually soft Q4-to-Q1 run. February delivered a short-lived rebound ($11.05) before a fresh trough in April. Mid-year prices oscillated in short cycles — May up, June down, July–August up — with September marking another low before October rebuilt ahead of the new Q4.
In effect, the market followed the broad seasonal rhythm (Q1 troughs, late-year firmness) but with more exaggerated amplitudes and multiple intrayear reversals.
Relative to Facebook Ads benchmarks worldwide, New Zealand’s Nonprofit CPMs stayed below market throughout. On average, the gap was about 65%: $7.00 in New Zealand versus $19.97 globally. The narrowest gap appeared in November 2024, when New Zealand sat 33% below the global level; the widest gap occurred in April–September, when CPMs were 83–84% below. While the global trend eased a modest 13% from November to October, New Zealand’s path was choppier and more dramatic, swinging more than 3x the global month-to-month volatility.
In sum, CPM analysis shows Nonprofit Facebook Ads in New Zealand are consistently inexpensive versus global country-specific ad costs, but notably more volatile, with pronounced swings around seasonal waypoints. Understanding Facebook Ads CPM benchmarks for the Nonprofit industry in New Zealand helps marketers contextualize industry ad performance versus global patterns.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting New Zealand, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November–early December (Black Friday/Cyber Monday), Christmas season (Boxing Day sales), Mid‑year promotions (Matariki in June), Back-to-school (late January/early February)
CPM and CPC might rise around Waitangi Day and ANZAC Day as public events increase media consumption. Matariki is new public holiday with growing awareness—advertising may see elevated competition. Late November–December Black Friday/Cyber Monday could drive ad costs significantly. Regional anniversary holidays may cause local inventory shifts.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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