Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
Norway’s Nonprofit CPMs tracked far below the global Facebook Ads benchmarks through 2025, but with sharper swings. The year opened in a mid-tier range, spiked in April, collapsed into ultra-low summer CPMs, and then rebounded in Q4. The standout extremes were an April high and an October trough, with November delivering a swift, seasonal lift. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Nonprofit in Norway compared to the global benchmark.
Cost per thousand impressions for Norway’s Nonprofit advertisers averaged $6.59 across the year, versus a $20.15 global average—roughly two-thirds lower overall. The series began at $6.61 in January and ended higher at $8.94 in December. The year’s high arrived in April at $16.40; the low came in October at $1.02, setting a wide annual range of $15.38.
Momentum was pronounced. CPMs climbed 148% from January to April (6.61 to 16.40), then unwound steadily: May ($5.23), June ($2.61), July ($1.20), August ($1.48). After a data gap in September, October marked the bottom at $1.02. From there, the market snapped back—November jumped to $10.39 (a tenfold gain from October), before easing slightly to $8.94 in December.
Volatility was elevated. Average month-to-month absolute movement measured $3.99 per thousand, more than three times the global baseline’s $1.21. The largest sequential declines were April to May (−$11.17) and the largest lift was October to November (+$9.37).
The pattern resembled a spring spike, summer softness, and a Q4 revival. Q1 built steadily into April’s high, then costs compressed through late Q2 and Q3, with Norway’s Nonprofit CPMs dipping into near-bottom territory in July–October. Q4 brought renewed competition and higher CPMs: November was the second-highest month of the year, and December held that higher plateau. On average, H2 (Jul–Dec, excluding September) ran about $4.61 versus $8.25 in H1—cheaper overall, but with sharper inflections.
Norway’s Nonprofit CPMs remained consistently below the global benchmark. The gap narrowed in April, when Norway trailed global CPMs by about 12% ($16.40 vs. $18.57), and widened dramatically in October, running about 95% below the global level ($1.02 vs. $21.69). Across the year, Norway’s monthly CPMs typically sat 40–90% below global levels: January (−63%), February (−43%), March (−56%), May (−74%), June (−87%), August (−93%), November (−59%), December (−59%).
The global trend was steadier—rising from $17.73 in January to $22.04 in December (about +24%)—with a clear Q4 peak at $25.22 in November. Norway mirrored the Q4 lift but with much lower costs and more abrupt monthly swings.
This CPM analysis outlines how Facebook Ads benchmarks for Nonprofit advertisers in Norway diverged from global patterns—consistently lower, markedly more volatile, and shaped by a spring peak, a deep summer trough, and a Q4 rebound. Understanding Facebook Ads CPM benchmarks for the Nonprofit industry in Norway helps quantify country-specific ad costs and compare industry ad performance to global trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Nonprofit industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
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