Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
January 2025 - January 2026
Detailed observation of presented data
SaaS & Cloud Platforms in Denmark delivered consistently lower CPMs than the global market in 2025, but with sharper month-to-month swings. Prices drifted up through spring, plunged in June, spiked in July, and peaked in November—mirroring global holiday pressure but with a choppier midyear. The result: country-specific ad costs that were meaningfully cheaper than the global Facebook Ads benchmarks, yet more volatile in their path.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for SaaS & Cloud Platforms in Denmark compared to the global benchmark.
Denmark’s median CPM for SaaS & Cloud Platforms averaged $12.78 in 2025, starting at $11.83 in January and closing at $13.25 in December—about a 12% lift across the year. The annual low landed in June at $9.88, followed by a dramatic July surge to $16.65. The high came in November at $17.20, before easing to $13.25 in December.
Volatility was the defining feature: month-to-month absolute changes averaged $2.79, more than double the global benchmark’s $1.21. The steepest shifts included a 30% drop from May to June, a 69% rebound in July, a further 33% reset in August, and a 36% November lift on top of October. Early-year moves were comparatively mild: February and March added only small increments (+0–2%), and April–May built gradually (+5–11%).
Seasonally, Denmark showed a clear Q2 softening and Q4 lift consistent with CPM analysis across markets:
This cadence aligns with broader Facebook Ads benchmarks: global CPMs also crested in November and remained elevated in October and December. The global series then cooled to $15.74 in January 2026, a typical post-peak reset.
Denmark’s CPMs sat well below the global benchmark throughout 2025: $12.78 vs. $20.15 on average, roughly 37% lower. The spread narrowed and widened across the year:
Trend momentum differed too. The global benchmark rose more steadily from January to December (+24%), while Denmark’s path was choppier (+12%) with outsized midyear swings. Both markets peaked in November, but Denmark’s Q4 average ($14.35) remained about 38% below the global Q4 average ($22.98).
For advertisers tracking Facebook Ads benchmarks, this CPM analysis shows that industry ad performance for SaaS & Cloud Platforms in Denmark remained materially cheaper than the global market, but moved with greater month-to-month volatility and a pronounced midyear whipsaw. Understanding CPM levels and country-specific ad costs for SaaS & Cloud Platforms in Denmark helps contextualize performance against global patterns and complements views of CPC trends and CTR performance.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the SaaS & Cloud Platforms industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Denmark, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Christmas & Boxing Day (late Dec), Easter holidays (groceries, travel, tourism), Mother's Day and Valentine's Day
CPM and CPC could rise during Easter period due to travel-related campaigns. Late December ad competition might intensify in retail and hospitality. Whit Weekend might reduce weekday competition. Strict retail closures on holidays could drop competition, but pre-holiday CPMs may escalate.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
Depends on your goal. For awareness, CPM is more relevant. For performance campaigns, CPC and CPA matter more. But all are connected—inefficient CPMs can inflate your entire funnel.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
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