Understand how your CPM compares. Dive into benchmark data by industry, region, and campaign type
December 2024 - December 2025
Detailed observation of presented data
Software Development advertisers in Norway spent the year operating well below the global market on CPM, with costs easing through mid-year, stabilizing in summer, and then rebounding into November. The pattern is more volatile than the global benchmark, with a notably soft October followed by a sharp lift in November—just as worldwide CPMs surged heading into peak season. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Software Development in Norway compared to the global benchmark.
Across December 2024 to November 2025, CPM in Norway’s Software Development category averaged about $12.22, ranging from a high of $16.41 in December to a low of $9.55 in June. Starting the period at $16.41 (Dec 2024), CPMs stepped down quickly in January to $12.48 (−24%), then partially recovered in February ($15.13), before a steady slide through spring: $14.47 in March, $13.35 in April, and $10.70 in May. The nadir came in June at $9.55.
Summer brought mild stabilization: $10.08 in July, a small crest at $11.42 in August, and a dip back to $10.13 in September. October marked the local low of Q4 at $9.57, followed by a pronounced rebound to $13.38 in November (+40% month over month). Over the full window, Norway’s CPM declined roughly 18% from the December 2024 start to the November 2025 end. Month-to-month volatility averaged 1.79 CPM points—choppier than the global series.
The year’s rhythm reflects familiar platform seasonality, but with local twists. A steep January correction gave way to a soft Q2, culminating in the mid-year low in June. Summer CPMs steadied, with a modest August lift typical of returning engagement. Q4 usually brings rising competition and higher country-specific ad costs; in Norway, CPMs dipped in October, then surged into November—mirroring the peak-season momentum seen globally, but from a much lower base and with a one-month lag.
Compared to the global benchmark, Software Development CPMs in Norway ran structurally lower. On average across the matched period (Dec 2024–Nov 2025), Norway’s $12.22 CPM sat 39% below the global $19.92. Looking at 2025 year-to-date (Jan–Nov), the gap is similar: $11.84 in Norway versus $19.87 globally (about 40% lower).
The gap fluctuated month to month: it narrowed to its tightest in February (Norway 16% below global) and widened to its broadest in October (55% below). While the global trend climbed from $20.44 in December 2024 to $25.47 in November 2025 (+25%), Norway moved in the opposite direction over the same bookends (−18%). Volatility also diverged: Norway’s average monthly swing of 1.79 points exceeded the global 1.20, underscoring a choppier local market.
Taken together, this CPM analysis shows consistent under-market costs for Facebook Ads benchmarks in Software Development across Norway, with mid-year softness, a late-year rebound, and higher volatility than the global baseline. Understanding CPM performance for Software Development in Norway helps advertisers gauge country-specific ad costs and compare industry ad performance to global trends.
Insights & analysis of Facebook advertising costs
Cost Per Mille (CPM) is the cost advertisers pay for 1,000 impressions of their Facebook ad. In the Software Development industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Norway, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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Late November (Black Friday/Singles Day), December (Christmas & post‑Christmas sales), Spring holiday period (April–May travel and tourism)
CPM and CPC could rise during Easter and Ascension when Norwegians travel or spend time on leisure. Constitution Day (May 17) is widely celebrated—media activity may increase and ad competition could intensify. Most public holidays result in shop closures; ad inventory may shrink during holidays. Pentecost weekend may reduce weekday competition.
CPMs are heavily influenced by competition, seasonality (e.g., Q4 costs more), audience size, and ad quality. Smaller audiences and lower relevance scores often lead to higher CPMs.
Different campaign objectives, bidding strategies, and even time of day can change your CPM. For example, conversion campaigns usually have higher CPMs than traffic ones. Also, broad targeting tends to drive lower CPMs.
In most industries, CPMs range from $5 to $18 depending on the region and objective. Retail and e-comm campaigns often sit at the higher end. Our live data above shows a breakdown by country and industry.
Both matter, but audience quality (intent + match with your offer) usually has more impact than pure size. However, extremely tight audiences often lead to expensive CPMs due to limited delivery opportunities.
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