Facebook Ads Insights Tool

    Facebook Ads CTR Benchmarks for Retail in Singapore for Conversion Campaigns

    See how your CTR stacks up. Explore industry, regional, and campaign-type benchmarks with Superads.

    CTR (Click Through Rate) for Retail in Singapore (Conversion campaigns)

    August 2024 - July 2025

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    Understanding the Data

    Insights & analysis of Facebook advertising costs

    Click-Through Rate (CTR) is the percentage of impressions that resulted in a click on the Facebook ad. In the Retail industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Singapore, advertisers should consider local market factors and user behavior. Conversion campaigns typically have higher costs as they target users more likely to convert, but often deliver better return on ad spend. Why we use median instead of average We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

    Why we use median instead of average

    We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

    Key Factors Affecting Facebook Ad Costs

    • Competition within your selected industry and audience demographics
    • Ad quality and relevance score – higher quality ads can lower costs
    • Campaign objective and bid strategy
    • Timing and seasonality – costs often increase during holiday periods
    • Ad placement (News Feed, Instagram, Audience Network, etc.)

    Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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    The data behind the benchmarks

    All data is sourced from over $2B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

    This dataset updates frequently as new ad data flows in. It will only get bigger and better.

    Singapore Advertising Landscape

    National Holidays

    Jan 1New Year's Day
    Jan 29Chinese New Year Day 1
    Jan 30Chinese New Year Day 2
    Mar 31Hari Raya Puasa
    Apr 18Good Friday
    May 1Labour Day
    May 12Vesak Day
    Jun 7Hari Raya Haji
    Aug 9National Day
    Oct 20Deepavali
    Dec 25Christmas Day

    Key Shopping Season

    Late January (Chinese New Year), October–December (Deepavali, National Day promotions, Christmas), Mid-year retail events

    Potential Advertising Impact

    CPM and CPC might rise during Chinese New Year and Deepavali for gifting, food, and apparel categories. Good Friday, Hari Raya, and Vesak Day long weekends could shift consumer behavior and spike media consumption. National Day promotions might elevate ad costs in entertainment and tourism. Singapore's small, affluent market means events can have noticeable retail impact.

    What is CTR and why does it matter for Facebook ads?

    CTR (Click-Through Rate) is the percentage of people who click your ad after seeing it. It's calculated by dividing total clicks by total impressions, then multiplying by 100. A high CTR indicates your ad resonates with your audience and helps improve your relevance score, which can lower your overall costs.

    What's the average CTR for Facebook ads in 2025?

    The average Facebook ad CTR across industries sits around 0.90-1.10%. But there's significant variation. Your specific industry, audience targeting, and campaign objectives should determine your benchmark.

    Why is my Facebook ad CTR consistently low?

    Low CTR usually stems from poor audience targeting, weak creative, or a disconnect between your ad content and audience needs. Your ad might simply not be standingo out enough. Check if your visuals grab attention, your copy addresses clear pain points, and your audience targeting aligns with people genuinely interested in your offer.

    Is CTR still a reliable metric for ad performance in 2025?

    Yes—but only in context. High CTR is a signal that your creative works, but it doesn't guarantee conversions. Use it alongside other metrics like conversion rate to get the full picture.