See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
July 2025 - July 2026
Detailed observation of presented data
The headline: Cost Per App Install for Agriculture across All countries available was volatile over the 13-month window, ending materially below where it started but punctuated by a dramatic February spike. This market largely mirrors the provided global benchmark series, with clear seasonal troughs in late Q4 and a pronounced outlier in early Q1.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
The series begins in June 2025 at about $18.36 per install and finishes in June 2026 at roughly $11.85 — a decline of about 35.5% from start to finish. Across the period the median Cost Per App Install averaged near $15.55. The highest monthly median arrived in February 2026 at $30.13, more than three times the lowest month, December 2025, at $9.34. The full range is roughly $20.8.
Month-to-month movement was brisk: the average absolute change between months was about $5.55 (roughly 36% of the mean), signaling significant short-term volatility. Standout swings include a 135% month-over-month jump from January ($12.83) to February ($30.13), followed by a 45% retreat into March ($16.57). Other notable moves: a steep drop from June to July 2025 (−46%) and a quieter autumn corridor from September to November that hovered in the mid-teens.
Framed against common advertising metrics — Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance and country-specific ad costs — this Agriculture Cost Per App Install series shows more episodic shocks than a steady trend line.
Seasonality shows a softening into Q4: October (≈$16.43) and November (≈$14.86) give way to a December low (≈$9.34). Early Q1 usually rebounds; here January ticked up to about $12.83 before the exceptional February spike. The spring months (March–May) oscillated between about $16.57 and $14.32, then trended down into June’s $11.85. The February peak appears as an outlier rather than part of a sustained Q1 lift, producing a jagged rhythm rather than a smooth seasonal cycle.
Because the provided selected series for Agriculture in All countries available corresponds to the baseline data, the country-specific view aligns with the global benchmark in this dataset — there is no persistent gap to report. Relative phrasing: the Agriculture (All countries available) Cost Per App Install series tracks the global benchmark values directly, exhibiting comparable volatility and the same high/low months. In short, the selected market is neither consistently above market nor below average relative to the supplied baseline — it is the baseline.
Understanding Cost Per App Install benchmarks for Agriculture in All countries available helps advertisers evaluate installation cost trends and compare industry ad performance to global patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app