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January 2025 - January 2026
Detailed observation of presented data
Cost per app install (CPI) for Agriculture advertisers across all countries followed a clear mid‑year surge and late‑year cooldown in 2025. The series started low in January, accelerated sharply into a June peak, then stabilized in the mid‑teens before easing in December. Volatility clustered around Q2 and early Q3, with a brief, tight plateau from August to October. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all countries compared to the global benchmark.
Agriculture CPI opened the year at 7.07 in January and closed at 9.32 in December, a 32% lift end‑to‑end. The annual average landed at 13.37 with a median of 12.92, setting a midpoint that the market crossed repeatedly—six months above average, six below.
By magnitude, average absolute month‑over‑month change was 4.57—roughly 34% of the annual mean—signaling a choppy year with outsized moves concentrated around the June apex.
Seasonality framed the year’s rhythm. Q1 was the softest stretch, averaging 9.21, with February briefly lifting above January and March before demand re‑accelerated. Q2 shifted decisively higher, averaging 16.53, led by the June spike. Prices eased in Q3 to a 14.31 average, but remained elevated versus early‑year levels. Q4 averaged 13.44, with October still near the mid‑teens, November somewhat cooler, and December delivering the year’s notable reset.
In other words: early‑year affordability, a pronounced Q2 surge, a steadier late‑summer plateau, and a year‑end cooldown—a familiar arc for Facebook Ads benchmarks, but with a more abrupt mid‑year apex than typical.
Because this Agriculture view aggregates all countries and no country‑specific series accompanies it here, the curve aligns with the global benchmark by construction. The gap to global is effectively zero across all months, and the volatility profile mirrors the market’s overall shape: a steady Q1, a sharp Q2 escalation, mid‑teens stability through early Q4, and a December slide. While country‑specific ad costs can diverge meaningfully from global norms, that variation is not visible in this cut; what we see instead is the global reference line for Agriculture CPI in 2025.
Taken together, this is a clear read on Facebook Ads benchmarks for cost per app install in the Agriculture industry across all countries: an annual average near 13.37, a June high at 23.76, a January low at 7.07, and mid‑teens stability from late summer into early Q4 before a December cooldown. Understanding these CPI trends alongside broader CPC trends, CPM analysis, and CTR performance provides directional context for industry ad performance when comparing global and country‑specific ad costs in Agriculture.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
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See how much it costs to get users to install an app