Facebook Ads Cost Per App Install Benchmarks for Agriculture

Introduction

The headline: cost-per-app-install for Agriculture across all countries climbed from a low single-digit-to-teens baseline into a late, dramatic spike — overall more volatile than a typical yearly cycle. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.

The story in the data

Across the 13-month window (July 2025–July 2026) the global median Cost Per App Install averaged about $21.8, with a median month near $14.9. The series started at roughly $9.95 in July 2025, dipped to the period low of $9.36 in December 2025, and ended at a sharp high of $96.91 in July 2026 — an increase of roughly +875% from the opening month. Aside from that terminal spike, the year showed a cluster of typical mid-teens months: August–November 2025 and March–June 2026 mostly sat in the $12–$20 range. Notable peaks were February 2026 ($30.13) and especially July 2026 ($96.91). The full range across the period was about $87.55 per install.

Volatility was pronounced: average month-to-month absolute movement was roughly $11.5, driven largely by the two large swings (Jan→Feb and Jun→Jul). Without the final spike, the series would have appeared moderately variable; including July 2026, the distribution is heavily right-skewed.

Seasonal and monthly dynamics

Seasonally, the data shows a softer late-year trough (December at $9.36) followed by a lift into early Q1 (January ~$12.83) and a sharp upward blip in February ($30.13) that reversed into March ($16.61). The middle months (spring to early summer) held mid-teens stability before an abrupt escalation in July 2026. This pattern reads like a subdued Q4, a modest Q1 rebound with a short-lived February spike, and then an extreme outlier in the subsequent July. The July 2026 value departs from typical seasonal rhythms and dominates annual movement metrics.

Country vs. Global

Because this dataset represents Agriculture across All countries available, the selected market mirrors the global baseline rather than diverging from it. Put another way, Agriculture — aggregated across all countries — tracked the published global Cost Per App Install benchmarks exactly: average ~$21.8, median ~$14.9, low ~$9.36 (Dec 2025), and a high of ~$96.91 (Jul 2026). Relative phrasing: the series spent most months below $20 per install, then moved to well-above-market levels in February and dramatically in July. Volatility here is higher than a typical CPC trends or CPM analysis series due to those spikes, making the monthly profile more erratic than many CTR performance curves or steady country-specific ad costs.

Closing

Understanding Facebook Ads Cost Per App Install benchmarks for Agriculture in All countries available highlights a year that moved from low-teens stability into episodic spikes, ending with a pronounced July 2026 surge — valuable context when comparing industry ad performance and country-specific ad costs to wider global patterns.