Facebook Ads Cost Per App Install Benchmarks for Agriculture

Introduction

The headline in the data is a sharp mid‑year surge in cost per app install followed by a Q4 cooldown and an early‑year rebound. Across the global benchmark, median CPI averaged about $13.58 from January 2025 through January 2026, bookended by a low start, a dramatic June spike, and a reset into year‑end before bouncing in January. Volatility was meaningful, with month‑to‑month shifts averaging roughly $4.50.

This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture across all countries compared to the global benchmark. Note: no month‑by‑month segment medians were available for Agriculture across all countries, so the global all‑industry series is used as the directional reference.

The story in the data

The period opens at $7.10 in January 2025 and closes at $15.39 in January 2026—an overall lift of about 116% year over year for January. The median CPI averaged $13.43 across 2025 and $13.58 across the full 13‑month window.

Highs and lows were pronounced. June 2025 set the peak at $23.76, nearly triple January’s level, while January 2025 marked the trough at $7.10. The path to June was choppy: +$4.53 in February, a pullback in March (−$2.71), and renewed gains in April (+$4.59). The biggest single move was May to June (+$11.43, roughly +93%), immediately followed by the steepest drop in July (−$12.99, around −55%). From there, the market stabilized into a mid‑teens range through early Q4 before easing into December.

Volatility averaged about $4.50 per month—roughly a one‑third swing relative to the mean—signaling a market with meaningful price pressure shifts rather than a gradual, linear trend.

Seasonal and monthly dynamics

Seasonality is visible in quarterly cadence:

• Q1 2025 was soft, averaging near $9.22, with a low January and uneven February–March.
• Q2 accelerated, averaging about $16.53, culminating in the June high.
• Q3 reset lower in July but settled into an elevated band by late quarter, with August–September in the mid‑$15s to mid‑$16s.
• Q4 softened, easing from $16.39 in October to $10.43 in December.
• January 2026 rebounded to $15.39, consistent with a post‑holiday recalibration.

While CPC trends, CPM analysis, and CTR performance often reflect auction competition and demand rhythms, the CPI profile here shows a distinct mid‑year crest, late‑year deflation, and an early‑year bounce—an arc that aligns with broader campaign budget cycles.

Country vs. Global

Because the selected cut is Agriculture across all countries and no segment‑level monthly medians were available, a direct Agriculture‑versus‑global comparison cannot be quantified for this period. The global benchmark itself rose from $7.10 in January 2025 to $15.39 in January 2026 and exhibited higher variability mid‑year than during the late‑year cooldown. In the absence of the Agriculture series, this global curve serves as the reference for understanding likely directional pressure on country‑aggregated app install costs.

Closing

In summary, Facebook Ads benchmarks for cost per app install show a pronounced mid‑year peak, a Q4 pullback, and a January rebound, with a 13‑month median around $13.58 and a June high of $23.76. While the Agriculture industry across all countries lacks a dedicated monthly series in this window, the global benchmark provides a clear frame for CPI trends, country‑specific ad costs context, and broader industry ad performance signals. Understanding Facebook Ads cost‑per‑app‑install benchmarks for the Agriculture industry across all countries helps situate CPI performance against global patterns.