Facebook Ads Cost Per App Install Benchmarks for Agriculture

Introduction

Global cost per app install told a dramatic story over the past 13 months: a deep January trough, a sharp mid‑year spike, and a late‑year cool‑down that landed close to where it started. Across all countries, the median CPI averaged $15.91, bottoming at $7.22 in January 2025 and peaking at $27.90 in June 2025 before easing back to $17.18 by November 2025. Volatility was material, with average month‑to‑month shifts of $6.29 and outsized swings in mid‑year. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for the Agriculture industry in all countries compared to the global benchmark.

Because this cut represents Agriculture across all countries and the selected series is not separately available, the view aligns with the global benchmark; the narrative below reflects the market as a whole.

The story in the data

The period opens at $17.55 in November 2024 and closes at $17.18 in November 2025 — essentially flat year over year (−2%). The global average CPI was $15.91, with six of 13 months running above that mark. The low point arrived in January ($7.22), followed by a February rebound ($12.87) and another soft March ($9.17). The spring climb accelerated into April ($14.74) and May ($12.05), then culminated in a June surge to $27.90 — 75% above the period average and the year’s clear outlier. July snapped back to $12.24 (−56% MoM), after which costs stair‑stepped higher through August ($19.88) and September ($22.72) before easing in October ($20.72) and November ($17.18).

Monthly movements were pronounced: the largest jump was May to June (+$15.85, +132%), and the steepest drop was June to July (−$15.66, −56%). On average, volatility measured $6.29 per month, or roughly 40% of the long‑run mean — a choppier cadence than many marketers might expect for install costs.

Seasonal and monthly dynamics

Seasonality was visible. Q1 2025 was the softest stretch, averaging $9.75 as post‑holiday demand cooled and auction pressure eased. Q2 swung higher to an $18.23 average, dominated by the June spike. Q3 held that higher plateau at $18.28, with a progressive lift from July’s reset to September’s late‑quarter high. Early Q4 remained elevated (October at $20.72) before moderating into November ($17.18). This rhythm mirrors familiar platform dynamics: performance typically softens in early Q1, intensifies into mid‑year, and stays firm through much of Q3 and into the front half of Q4.

Country vs. Global

For Agriculture across all countries, the selected view converges with the global benchmark at every point — the gap is effectively 0%. The global trend rose from a January trough, spiked mid‑year, and normalized into late Q4; Agriculture across all countries followed the same arc. Any country‑specific ad costs would be expected to oscillate around this line, but those differences are not reflected in this aggregate.

Closing

In short, Facebook Ads benchmarks for cost per app install show Agriculture across all countries tracking the global market: Q1 softness, a June peak, and late‑year moderation, averaging $15.91 for the period examined. These CPI trends complement CPC trends, CPM analysis, and CTR performance when assessing industry ad performance and country‑specific ad costs at a directional level. Understanding Facebook Ads cost‑per‑app‑install benchmarks for the Agriculture industry across all countries helps advertisers contextualize install pricing against global patterns.