Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
The headline: cost-per-app-install for Agriculture across all countries climbed from a low single-digit-to-teens baseline into a late, dramatic spike — overall more volatile than a typical yearly cycle. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in All countries available compared to the global benchmark.
Across the 13-month window (July 2025–July 2026) the global median Cost Per App Install averaged about $21.8, with a median month near $14.9. The series started at roughly $9.95 in July 2025, dipped to the period low of $9.36 in December 2025, and ended at a sharp high of $96.91 in July 2026 — an increase of roughly +875% from the opening month. Aside from that terminal spike, the year showed a cluster of typical mid-teens months: August–November 2025 and March–June 2026 mostly sat in the $12–$20 range. Notable peaks were February 2026 ($30.13) and especially July 2026 ($96.91). The full range across the period was about $87.55 per install.
Volatility was pronounced: average month-to-month absolute movement was roughly $11.5, driven largely by the two large swings (Jan→Feb and Jun→Jul). Without the final spike, the series would have appeared moderately variable; including July 2026, the distribution is heavily right-skewed.
Seasonally, the data shows a softer late-year trough (December at $9.36) followed by a lift into early Q1 (January ~$12.83) and a sharp upward blip in February ($30.13) that reversed into March ($16.61). The middle months (spring to early summer) held mid-teens stability before an abrupt escalation in July 2026. This pattern reads like a subdued Q4, a modest Q1 rebound with a short-lived February spike, and then an extreme outlier in the subsequent July. The July 2026 value departs from typical seasonal rhythms and dominates annual movement metrics.
Because this dataset represents Agriculture across All countries available, the selected market mirrors the global baseline rather than diverging from it. Put another way, Agriculture — aggregated across all countries — tracked the published global Cost Per App Install benchmarks exactly: average ~$21.8, median ~$14.9, low ~$9.36 (Dec 2025), and a high of ~$96.91 (Jul 2026). Relative phrasing: the series spent most months below $20 per install, then moved to well-above-market levels in February and dramatically in July. Volatility here is higher than a typical CPC trends or CPM analysis series due to those spikes, making the monthly profile more erratic than many CTR performance curves or steady country-specific ad costs.
Understanding Facebook Ads Cost Per App Install benchmarks for Agriculture in All countries available highlights a year that moved from low-teens stability into episodic spikes, ending with a pronounced July 2026 surge — valuable context when comparing industry ad performance and country-specific ad costs to wider global patterns.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs through regional competition and user engagement. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
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iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
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