Facebook Ads Cost Per App Install Benchmarks for Agriculture

Introduction

Cost per app install in Agriculture across all countries moved through the past 12 months with a clear mid‑year surge, a soft Q1, and a higher plateau in late summer and early fall. The series began at roughly $15.83 in November 2024 and closed at about $19.14 in October 2025, a lift of around 21%. The standout moment was June’s spike to $27.90—the yearly high—followed by a quick reversion in July and a renewed climb into September before easing slightly in October. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Agriculture in all countries compared to the global benchmark.

The story in the data

Across the period, cost per app install (CPI) averaged about $15.10, with a low of $7.13 in January and a high of $27.90 in June—a range of roughly $20.77. Seven of the twelve months sat below the annual average, underscoring that the year was defined by a few expensive peaks rather than consistently elevated costs.

The early trend was soft: from November’s $15.83, CPI slid to $11.30 in December and then to the January low of $7.13 (about 55% below November). February rebounded to $12.52, March dipped to $8.83, and April–May steadied in the low‑$12s. Then the market pivoted sharply: June jumped to $27.90—about 85% above the annual average and nearly 4x January—before normalizing to $12.69 in July. Late summer and early fall tightened again: $18.24 in August, $23.31 in September, and $19.14 in October. Month‑to‑month swings averaged roughly $6.23, a choppy cadence punctuated by June’s surge and July’s reset.

Seasonal and monthly dynamics

Seasonality shows clearly. Q1 was the trough, averaging about $9.49 (January–March), with the least expensive installs of the year concentrated early. Q2 stepped up to an average near $17.42, almost entirely due to June’s outlier. Q3 carried higher pricing at about $18.08 as late‑summer competition rose, while the Q4 window represented here (October plus the prior November–December) averaged around $15.43—firmer than Q1 but below the late‑summer highs. In short: early softness, a mid‑year spike, and elevated late‑summer costs that cooled modestly into October.

Country vs. Global

Because this view aggregates all countries, the Agriculture CPI curve effectively reads at a market level and follows the same rhythm seen in the global benchmark: a January low, a pronounced June peak, and higher pricing through late Q3 before easing. The notable features are magnitude and timing: the June high near $27.90 and the swift July correction anchor the year’s shape, while the start‑to‑end rise of about 21% frames the longer‑arc momentum.

Closing

Understanding Facebook Ads benchmarks for cost per app install in the Agriculture industry across all countries shows a year defined by a Q1 trough, a sharp June spike, and elevated late‑summer pricing that settled into October. These CPI trends offer a clear read on country‑agnostic, industry ad performance relative to global patterns and provide a grounded reference for country-specific ad costs and CTR performance discussions within Agriculture.