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Facebook Ads Cost Per App Install Benchmarks for Agriculture in Germany

See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform

Cost Per App Install for Agriculture in Germany

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No in-period data was available for Agriculture in Germany, so we cannot compute a segment average or directly position the segment above/below market.
  • The global baseline for cost per app install shows rising costs across the year with pronounced volatility, including sharp spikes in November, June, and September.
  • Seasonality is evident: a Q4 uplift in November, a major mid-year spike in June, and renewed increases in late Q3.
  • These results are based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Scope and framing

This analysis looks at cost per app install trends for industry Agriculture and target country Germany compared to the global trend. Because the selected data is empty for the time window provided, the benchmarking below reflects the global baseline only (all industries, all countries).

Selected segment: Agriculture in Germany

  • Data availability: No monthly observations were provided for the selected filters. As a result, averages, highs/lows, and month-to-month changes for the segment cannot be calculated for this period.

Global baseline overview (all industries, all countries)

  • Period covered: Oct 2024–Sep 2025
  • Average cost per app install: 12.67
  • Median: 11.44
  • Low: 6.20 in October 2024
  • High: 26.21 in June 2025
  • First-to-last change: 6.20 in October 2024 to 22.99 in September 2025 (+271%)

Notable movements and volatility:

  • Q4 pattern: November 2024 jumped to 14.28 (+131% vs. October), followed by a pullback in December to 8.52 (−40% vs. November).
  • Early 2025 oscillation: January at 6.36, February at 11.36 (+79% vs. January), and March at 6.87 (−40% vs. February), indicating high month-to-month variability.
  • Mid-year surge: June 2025 spiked to 26.21 (+151% vs. May’s 10.43), the period’s peak, then corrected to 12.35 in July (−53% vs. June).
  • Late Q3 build: August at 15.00 and September at 22.99 (+53% vs. August), signaling rising costs heading into early Q4.
  • Overall volatility: Multiple swings greater than ±40% month-to-month, with a wide range of 6.20 to 26.21.

Comparison to the baseline

  • Positioning: With zero observations for Agriculture in Germany during this window, we cannot determine whether the segment sits above market, below average, or in line with overall trends.
  • Context: The global baseline indicates that cost per app install tends to increase around holiday periods (notably November) and can spike mid-year, with renewed pressure late in Q3.

Understanding cost per app install benchmarks on Facebook Ads in industry Agriculture and Germany helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Germany, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Germany Advertising Landscape

National Holidays

Jan 1New Year's Day
Apr 18Good Friday
Apr 21Easter Monday
May 1Labour Day
May 29Ascension Day
Jun 9Whit Monday
Oct 3German Unity Day
Dec 25Christmas Day
Dec 26Boxing Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas shopping (late December), Back-to-school (August/September), Spring promotions (Easter period)

Potential Advertising Impact

Media consumption might rise during Easter, Ascension Day, and Pentecost, especially for travel campaigns. Late November and December bring pronounced spikes in retail advertising. German Unity Day often triggers localized campaigns. Regional holidays may create unique local competition. Sunday/holiday retail restrictions may contract ad inventory.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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