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Facebook Ads Cost Per App Install Benchmarks for Agriculture in Italy

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Cost Per App Install for Agriculture in Italy

October 2024 - October 2025

Insights

Detailed observation of presented data

Key takeaways

  • No selected data points were available for Agriculture in Italy, so a direct in-market benchmark cannot be calculated for this period; comparisons to the global baseline are therefore not determinable.
  • Global baseline cost per app install averaged 12.67 over the last 12 months, with a low of 6.20 (October 2024) and a high of 26.21 (June 2025), indicating a wide range.
  • Overall, the baseline trended upward: +271% from October 2024 to September 2025.
  • Volatility was elevated. The average month-to-month absolute change was ~61% (largest surge: +151% in June; steepest decline: -53% in July).
  • Seasonality signals: uplift into November (Q4 shopping period), pronounced mid‑year spike (June), and another peak in September. Q2–Q3 averages were notably higher than Q1–Q4.

What this analysis covers

This analysis looks at cost per app install trends for industry Agriculture and target country Italy compared to the global trend. The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks.

Global baseline trend (directional benchmark)

  • Average: 12.67; median: 11.44; range: 6.20 to 26.21.
  • Highs and lows:
  • Lowest month: October 2024 at 6.20.
  • Highest month: June 2025 at 26.21, followed by September 2025 at 22.99.
  • Progression and volatility:
  • From October 2024 to November 2024, costs more than doubled (+131%), dipped in December (−40%), and softened further into January.
  • Rebounds in February (+79%) and April (+68%) were followed by the largest spike in June (+151% vs. May) and a sharp correction in July (−53% vs. June).
  • Another run-up occurred in August (+21%) and September (+53%).
  • On average, absolute month-to-month moves were ~61%, with roughly 4 of 12 months sitting above the annual average.
  • Seasonal pattern:
  • Q4 uplift: November was elevated versus October, consistent with holiday-period inflation, though December eased.
  • Mid‑year costs were the highest: Q2 average 16.05; Q3 average 16.78, both above Q1 (8.20) and Q4 (9.67).

Comparison to Agriculture in Italy

  • Selected data for Agriculture in Italy was not available for the period provided (no monthly values in the selected series).
  • Relative positioning (above market, below average, or in line) cannot be determined without observed values for Italy.
  • For directional context only, the global baseline indicates a rising and volatile cost environment with clear mid‑year and early fall peaks.

Notable spikes and dips (baseline)

  • Spikes: June 2025 (+151% month-over-month) and September 2025 (+53%).
  • Dips: December 2024 (−40% vs. November) and July 2025 (−53% vs. June).

Understanding COST_PER_APP_INSTALL benchmarks on Facebook Ads in industry Agriculture and Italy helps advertisers make more efficient budget and creative choices.

Understanding the Data

Insights & analysis of Facebook advertising costs

Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Agriculture industry, Facebook ad costs can be influenced by seasonal trends and market competition. For campaigns targeting Italy, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.

Why we use median instead of average

We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.

Key Factors Affecting Facebook Ad Costs

  • Competition within your selected industry and audience demographics
  • Ad quality and relevance score – higher quality ads can lower costs
  • Campaign objective and bid strategy
  • Timing and seasonality – costs often increase during holiday periods
  • Ad placement (News Feed, Instagram, Audience Network, etc.)

Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.

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The data behind the benchmarks

All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.

This dataset updates frequently as new ad data flows in. It will only get bigger and better.

Italy Advertising Landscape

National Holidays

Jan 1New Year's Day
Jan 6Epiphany
Apr 20Easter Sunday
Apr 21Easter Monday
Apr 25Liberation Day
May 1Labour Day
Jun 2Republic Day
Aug 15Ferragosto
Nov 1All Saints' Day
Dec 8Immaculate Conception
Dec 25Christmas Day
Dec 26St. Stephen's Day

Key Shopping Season

Late November (Black Friday/Cyber Monday), Christmas & post‑Christmas sales (late December), Ferragosto (mid‑August) summer tourism, Back‑to‑school (September)

Potential Advertising Impact

CPM and CPC might increase during spring holidays when Italians engage in travel or leisure. Ferragosto may see travel and hospitality ads face high competition while retail CPMs dip. Late November and December see ad demand surges. 'Ponte' long weekends could affect ad pacing with stronger performance on adjacent weekdays.

What's a good CPI for iOS vs Android in 2025?

iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.

Why is my app install cost higher in some countries?

Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.

What creatives drive the lowest CPI on Facebook?

Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.

Should I optimize for installs or in-app actions?

Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.

How do I lower CPI without tanking app retention or quality?

Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.

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