See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
January 2025 - January 2026
Detailed observation of presented data
The headline for app acquisition costs in Argentina is clear: Facebook Ads cost-per-install (CPI) in all industries ran far below the global benchmark for most of the period, then accelerated sharply into late 2025. Across seven observed months, Argentina moved from ultra-low CPIs under $0.50 through midyear to a late-year lift, narrowing—though not closing—the gap with worldwide costs. Volatility was muted early, then spiked with a Q3–Q4 surge, with September and November standing out.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Argentina’s CPI began at $0.11 in December 2024 and ended at $6.65 in November 2025—a 58x climb across the observed months. The average landed at $1.44, with a low of $0.11 (Dec) and a high of $6.65 (Nov). Month-to-month changes were modest through spring—$0.38–$0.49 in March–April before easing to $0.23 by July—then the trajectory broke higher: $1.80 in September and $6.65 in November. Average absolute movement between reported months was $1.18, reflecting a calm first half and a late-year step-up.
By contrast, the global benchmark averaged $13.85 across December 2024 to December 2025, with a low in January ($7.07) and a pronounced midyear peak in June ($23.76). Global month-to-month volatility averaged $4.10, driven by a sharp June jump and a July reset before stabilizing in the mid-teens through Q4.
Argentina’s CPI profile reads in two acts. Act I (Dec–Jul) stayed remarkably inexpensive and relatively steady, with sub-$0.50 CPIs through May and a trough in July ($0.23). Act II (Sep–Nov) brought a decisive lift: nearly 8x from July to September ($1.80), then another 3.7x into November ($6.65). The rhythm suggests softer acquisition costs in early-year months and intensifying pressure toward Q4, when competition typically rises and country-specific ad costs often climb.
Globally, the pattern skewed higher overall: a gentle Q1, a steep June spike, and sustained mid-teen CPIs through the final quarter.
On average, Argentina’s CPI ran about 90% below the global level ($1.44 vs. $13.85). The gap was widest at the start: December 2024 sat roughly 99% below the worldwide median ($0.11 vs. $10.62). Through most of spring and early summer, Argentina remained 96–98% under the benchmark. The spread narrowed late in the year—September was about 89% below global ($1.80 vs. $16.11), and November narrowed to 58% below ($6.65 vs. $15.66)—but still stayed clearly below market. In absolute dollars, Argentina was less volatile than the global trend; in percentage terms, its late-year swings were much sharper.
In short, Facebook Ads benchmarks for cost per app install in all industries show Argentina as a persistently low-cost market that surged into Q4 yet remained below the global CPI baseline. While CPC trends, CPM analysis, and CTR performance offer complementary context, this readout focuses on CPI to illuminate country-specific ad costs and industry ad performance. Understanding cost-per-install benchmarks for all industries in Argentina helps marketers gauge acquisition efficiency relative to worldwide patterns.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
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See how much it costs to get users to install an app