Compare mobile acquisition cost benchmarks by industry, region, and platform.
October 2025 - September 2026
Benchmark observations based on the selected data
Argentina’s cost-per-app-install (CPI) sits well below the global benchmark in the single-month sample available: November 2025 shows a median CPI of $6.65 in Argentina versus a global median of $14.86 that month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Argentina compared to the global benchmark.
The global benchmark (July 2025–July 2026) tells a jagged, eventful story. Baseline CPI averaged roughly $21.84 across 13 months, with a low of about $9.36 (Dec 2025) and a massive high of $96.91 (July 2026). The series starts at $9.95 in July 2025 and ends at $96.91 in July 2026 — an extraordinary end-point lift of roughly 775–875% versus the July 2025 starting point. Other notable peaks include February 2026 at $30.13 and a cluster around mid-teens from September 2025 through May 2026.
Argentina’s single observed point — $6.65 in November 2025 — is materially lower than the global November median ($14.86). Versus the full baseline average ($21.84), Argentina’s November CPI is about 70% lower; versus the November benchmark it is about 55% lower. The global series’ month-to-month absolute movements average about $11.5, driven heavily by the July 2026 spike; without that extreme jump the series would appear much less volatile.
Across the baseline, late summer into early fall (July→October 2025) shows a steady climb from roughly $9.95 to $16.43, followed by an easing into December ($9.36). Early 2026 registers a significant upward move in February ($30.13), then oscillation through spring with mid-teens and high-teens readings before the dramatic July 2026 surge. In other words, the rhythm is: build through late summer/early fall, a year-end softening, isolated spike in late winter, and a runaway increase in midsummer of 2026. This pattern creates pronounced month-to-month swings in the baseline CPI series.
Argentina’s November 2025 CPI sits well below global medians for the same period and for the full 13‑month baseline. Relative phrasing: Argentina in November was below average — about 55% below that month’s global median and about 70% below the 13‑month global mean. The baseline is, overall, more volatile because of an extreme outlier in July 2026; the Argentina sample is a single, low point and therefore appears less volatile only because it lacks a time series. Put another way, Argentina’s country-specific ad costs in November 2025 were materially lower than industry ad performance at the global level.
Understanding COST_PER_APP_INSTALL benchmarks for All industries in Argentina — in the context of broader Facebook Ads benchmarks such as CPC trends, CPM analysis and CTR performance — clarifies where Argentina’s country-specific ad costs sat against global industry ad performance in November 2025.
Facebook advertising cost benchmarks
Facebook advertising costs vary by industry, target audience, ad placement, and campaign objective. Ad costs vary across industries because of competition, audience demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Campaign objectives affect costs because Facebook optimizes delivery for different goals. The data shows median values across multiple campaigns. Results can vary with ad quality, audience targeting, and campaign optimization.
A small share of campaigns has extremely high CPI values. Those outliers can inflate an average. The median is the midpoint across campaigns, so it better represents a typical result.
The data shows industry median benchmarks. Costs can vary with targeting, creative quality, and campaign optimization.
Analyze Facebook ad performance
See which ads, audiences, and creatives drive results.
Spot creative patterns that affect ROAS.
Create reports without spreadsheets.
The dataset includes over $3B in Facebook ad spend from thousands of ad accounts that use Superads to analyze and improve campaigns. Every data point is anonymized and aggregated. It does not expose an individual advertiser.
The dataset updates as new ad data is available.
December (Christmas period)
CPM may rise during Carnival, Independence Day, and Christmas. Retail and entertainment campaigns may need larger budgets.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos that show app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals can lower CPI.
Optimizing for installs increases volume. Optimizing for actions such as signups or purchases brings higher-quality users. Choose based on your goals and the importance of post-install behavior.
Align creative with the app experience, avoid misleading ads, and exclude people who already installed. Test lookalike audiences based on high-quality users rather than all installers.
Compare cost benchmarks for Facebook advertising metrics.
Cost per click benchmarks across industries
Cost per thousand impressions across markets
Click-through rate benchmarks for Facebook Ads
Cost per lead benchmarks across markets
Cost per purchase benchmarks across industries
App install cost benchmarks