Facebook Ads Cost Per App Install Benchmarks in Argentina

Introduction

Argentina’s app install costs sat far below the global benchmark for most of the year, then jolted higher in November — a late surge that narrowed, but didn’t close, the gap with worldwide pricing. For most observed months, the market was strikingly inexpensive and stable; the one standout was a Q4 spike that brought costs into mid‑single‑digit territory, still below global levels. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.

The story in the data

Across the four observed months, Argentina’s median cost per app install (CPI) averaged $1.98. From a low base in March ($0.38), costs lifted to April ($0.49, +32%), eased in May ($0.39, −22%), then jumped sharply in November ($6.65, +1,628% vs. May). The period high was November ($6.65) and the low was March ($0.38), a range of $6.27.

The distribution shows two distinct regimes. March–May clustered tightly between $0.38 and $0.49, with a three‑month average of $0.42 and a narrow $0.12 band — a calm, low-cost stretch. November broke that pattern. The average month‑to‑month swing across observed transitions was about $2.17, but that headline is dominated by the November repricing; within March–May, movement was minimal.

For additional context, the median across these months (the midpoint of monthly medians) was roughly $0.44, underscoring how unusual November was relative to Argentina’s typical 2025 levels.

Seasonal and monthly dynamics

Seasonally, the data sketches a soft Q2 followed by a pronounced Q4 step‑up. March–May operated at sub‑$0.50 CPIs — unusually low for most markets — before a late‑year rise in November. Globally, 2025 showed a different rhythm: costs climbed into mid‑year, peaking in June ($23.76), then stayed elevated through early Q4 before easing in December ($10.43). In other words, the worldwide pattern featured a mid‑year crest and sustained pressure through autumn; Argentina’s inflection arrived later, concentrated in November.

Country vs. Global

Compared to the global benchmark, Argentina remained below market across all observed months. Against the global average for the same months (March, April, May, November), Argentina’s CPI averaged $1.98 versus $12.33 globally — about 84% lower. By month:

• March: $0.38 vs. $8.92 globally (≈96% below)
• April: $0.49 vs. $13.51 (≈96% below)
• May: $0.39 vs. $12.32 (≈97% below)
• November: $6.65 vs. $14.57 (≈54% below)

The gap was widest in May (roughly 97% below global) and narrowest in November (about 54% below). For further perspective, the global 2025 average sat near $13.43, with higher volatility — an average monthly swing around $4.46 — and a notable June peak ($23.76) versus a January trough ($7.10).

Closing

These Facebook Ads benchmarks indicate that cost per app install for all industries in Argentina stayed markedly cheaper than worldwide norms for most of 2025, with a late‑year rise that still trailed global CPM analysis and CPI levels. Understanding country-specific ad costs and CPI trends — alongside broader CTR performance context — helps frame industry ad performance in Argentina relative to global patterns.