See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
August 2025 - August 2026
Detailed observation of presented data
Argentina’s cost-per-app-install (CPI) sits well below the global benchmark in the single-month sample available: November 2025 shows a median CPI of $6.65 in Argentina versus a global median of $14.86 that month. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for All industries in Argentina compared to the global benchmark.
The global benchmark (July 2025–July 2026) tells a jagged, eventful story. Baseline CPI averaged roughly $21.84 across 13 months, with a low of about $9.36 (Dec 2025) and a massive high of $96.91 (July 2026). The series starts at $9.95 in July 2025 and ends at $96.91 in July 2026 — an extraordinary end-point lift of roughly 775–875% versus the July 2025 starting point. Other notable peaks include February 2026 at $30.13 and a cluster around mid-teens from September 2025 through May 2026.
Argentina’s single observed point — $6.65 in November 2025 — is materially lower than the global November median ($14.86). Versus the full baseline average ($21.84), Argentina’s November CPI is about 70% lower; versus the November benchmark it is about 55% lower. The global series’ month-to-month absolute movements average about $11.5, driven heavily by the July 2026 spike; without that extreme jump the series would appear much less volatile.
Across the baseline, late summer into early fall (July→October 2025) shows a steady climb from roughly $9.95 to $16.43, followed by an easing into December ($9.36). Early 2026 registers a significant upward move in February ($30.13), then oscillation through spring with mid-teens and high-teens readings before the dramatic July 2026 surge. In other words, the rhythm is: build through late summer/early fall, a year-end softening, isolated spike in late winter, and a runaway increase in midsummer of 2026. This pattern creates pronounced month-to-month swings in the baseline CPI series.
Argentina’s November 2025 CPI sits well below global medians for the same period and for the full 13‑month baseline. Relative phrasing: Argentina in November was below average — about 55% below that month’s global median and about 70% below the 13‑month global mean. The baseline is, overall, more volatile because of an extreme outlier in July 2026; the Argentina sample is a single, low point and therefore appears less volatile only because it lacks a time series. Put another way, Argentina’s country-specific ad costs in November 2025 were materially lower than industry ad performance at the global level.
Understanding COST_PER_APP_INSTALL benchmarks for All industries in Argentina — in the context of broader Facebook Ads benchmarks such as CPC trends, CPM analysis and CTR performance — clarifies where Argentina’s country-specific ad costs sat against global industry ad performance in November 2025.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
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December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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Cost per thousand impressions across different markets
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Cost per lead across different markets
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See how much it costs to get users to install an app