See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
November 2024 - November 2025
Detailed observation of presented data
Argentina’s cost per app install tells a two‑chapter story: a brief Q4 spike followed by a prolonged period of ultra‑low costs. After running above the market in November 2024, Argentina fell to near‑zero levels in December and stayed far below the global benchmark through most of 2025, with only a modest lift by September. The pattern is unusually bifurcated: a holiday‑season peak, then a reset to pennies on the dollar versus global Facebook Ads benchmarks.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Globally, the same period averaged $15.10, with a low of $7.13 in January 2025 and a high of $27.90 in June. Global volatility averaged $6.23 month to month, much choppier than Argentina’s post‑reset drift.
The global pattern followed familiar seasonality: softer in January, rising through Q2 to a June peak, and staying elevated into Q3. Argentina echoed the late‑year pressure with a November high, but December broke the script with a collapse to $0.11. The first half of 2025 remained subdued (typically $0.23–$0.49), with a modest September lift to $1.80 as broader market CPM analysis points to intensified Q3 competition elsewhere.
In sum, Facebook Ads benchmarks for cost per app install across all industries in Argentina show a stark divergence: an above‑market November spike followed by an extended period of ultra‑low, steady pricing with a small September rebound. Understanding these country‑specific ad costs — in context with CPC trends, CPM analysis, CTR performance, and broader industry ad performance — helps frame how Argentina’s install economics compare to global patterns for all industries.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
Improve your Facebook ad performance
• Instant performance insights – See which ads, audiences, and creatives drive results.
• Data-driven creative decisions – Spot patterns to improve ROAS.
• Effortless reporting – No spreadsheets, just clear insights.
All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app