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November 2024 - November 2025
Detailed observation of presented data
Argentina’s cost per app install (CPI) tells a two-act story against the global benchmark: an unusually high November 2024, followed by an abrupt reset to ultra-low acquisition costs through 2025. After the December reset, Argentina’s CPI stayed far below global levels, only lifting modestly by late Q3. Volatility was concentrated in that year-end inflection; the rest of the period was remarkably steady at sub–$1 levels.
This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for all industries in Argentina compared to the global benchmark.
Across November 2024 to September 2025, Argentina’s CPI ranged from a high of $23.45 (November 2024) to a low of $0.11 (December 2024). The full-period average prints at $3.84, but that mean is skewed by the November spike; the median sits at $0.39, and the 2025 average lands at $0.66, reflecting the regime shift to very low country-specific ad costs.
Key monthly movements:
From the first observation (November 2024) to the last (September 2025), CPI fell 92%. Month-to-month volatility averaged $4.26, but excluding the November-to-December reset, typical fluctuations were just $0.44—showing a stable, low-cost acquisition environment through 2025.
The profile diverges from typical seasonal narratives. Argentina showed an outsized November premium, then an immediate December trough, with CPIs remaining compressed through Q1 and Q2. Momentum returned in late Q3, with September posting the period’s 2025 high, though still at low absolute levels.
Globally, seasonality looked more familiar. The worldwide benchmark averaged $15.91 across November 2024–November 2025, troughing in January ($7.22) before climbing into a pronounced June peak ($27.90) and staying elevated through Q3 and into Q4.
Relative performance underscores Argentina’s deviation:
Volatility also differed in character. The global series moved an average of $6.29 month to month, reflecting broader seasonal swings, while Argentina’s post-reset cadence was comparatively steady at $0.44 in absolute changes.
In short, Facebook Ads benchmarks for cost per app install show Argentina operating in a distinctly low-cost regime through 2025, punctuated by a November 2024 spike and a late-Q3 2025 lift. Understanding CPI benchmarks for all industries in Argentina—alongside the global baseline—helps frame country-specific ad costs, CPI trends, and broader CTR/CPM dynamics within an international performance context.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. Different industries see varying ad costs due to market competition, user demographics, and conversion value. For campaigns targeting Argentina, advertisers should consider local market factors and user behavior. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
December (Christmas period)
CPM might rise significantly during Carnival, Independence Day, and Christmas season. Retail and entertainment campaigns could require increased budgets.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
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See how much it costs to get users to install an app