See how your app install costs compare. Explore mobile acquisition cost benchmarks by industry, region, and platform
June 2025 - June 2026
Detailed observation of presented data
Overall the story is one of churn with a pronounced spike: cost per app install in this dataset moves between single-digit and thirty-dollar territory, ending the 13-month window materially below where it began. This analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis explores ad performance trends for Arts in All countries available compared to the global benchmark.
Starting in June 2025 at $18.36 per install, the series falls to $11.65 by June 2026 — a decline of about 36.5% from start to finish. Across the 13 months the mean cost per app install is roughly $15.5. The highest monthly value is $30.13 (February 2026), and the low point is $9.35 (December 2025). Monthly rhythm includes several shallow rises and falls, punctuated by two dramatic moves: a steep drop from June to July (about $8.4 lower) and the February surge (+$17.3 versus January). After the February peak the metric retraces sharply to $16.58 in March, showing a quick rebound off an elevated level.
Volatility is meaningful: average absolute month-to-month change is about $5.6, which is roughly 36% of the 13-month mean, signaling that costs moved by multiple dollars each month rather than inching along.
There is a clear seasonal heartbeat. Late-year softness appears — December posts the year’s low at $9.35 — while the calendar start shows moderate recovery into January ($12.83) before an outsized February disruption. Q1 contains the largest swing when the CPI jumps to its peak and then halves by March. Spring months (March–May) settle into mid-teens territory ($16.6 → $19.3 → $14.4), and early summer closes lower at $11.65 in June. The pattern reads as a trough in late Q4, a sharp Q1 spike, and a reversion toward the mean through spring.
Because this dataset represents Arts across all countries available, the industry-level series here functions as the benchmark for this view. On average the Arts cost-per-app-install aligns with the dataset mean (~$15.5), but it is marked by larger-than-average spikes — February’s $30.13 is nearly double the 13-month mean and stands well above most months. Relative phrasing: the Arts series is broadly "in line" on average with the overall numbers in this file, yet "more volatile" month to month due to several pronounced jumps and drops.
This analysis outlines cost-per-app-install dynamics for the Arts industry across All countries available, contextualizing CPI volatility and seasonal swings within the broader advertising benchmarks. Understanding these cost-per-app-install trends — alongside related Facebook Ads benchmarks, CPC trends, CPM analysis, CTR performance, and country-specific ad costs — helps frame industry ad performance for Arts in All countries available.
Insights & analysis of Facebook advertising costs
Facebook advertising costs vary based on many factors including industry, target audience, ad placement, and campaign objectives. In the Arts industry, Facebook ad costs can be influenced by seasonal trends and market competition. Geographic targeting affects ad costs based on market competition and user engagement in different regions. Different campaign objectives lead to varying costs based on how Facebook optimizes for your specific goals. The data shown represents median values across multiple campaigns, and individual results may vary based on ad quality, audience targeting, and campaign optimization.
We use the median CTR because the underlying distribution of click-through rates is highly skewed, with a small share of campaigns achieving extremely high CTRs. These outliers can inflate a simple average, making it less representative of what most advertisers actually experience. By using the median—which sits at the midpoint of all campaigns—we provide a more rigorous and realistic benchmark that reflects the true underlying data model and helps you set attainable performance expectations.
Note: This data represents industry median values and benchmarks. Your actual costs may vary based on specific targeting, ad creative quality, and campaign optimization.
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All data is sourced from over $3B in Facebook ad spend, collected across thousands of ad accounts that use Superads daily to analyze and improve their campaigns. Every data point is fully anonymized and aggregated—no individual advertiser is ever exposed.
This dataset updates frequently as new ad data flows in. It will only get bigger and better.
iOS CPIs often range from $2 to $5 or more. Android is usually cheaper, between $1 and $3. Your CPI will depend on geo, creative, and optimization goal.
Some regions like the US, UK, and Canada have higher competition and stricter privacy regulations, which drive up costs. Countries with lower purchasing power typically have cheaper CPIs.
Short videos showing app benefits, UGC-style content, and localized messaging tend to perform best. Clear CTAs and fast-paced visuals help lower your CPI.
Optimizing for installs gets volume, but optimizing for actions like signups or purchases brings higher quality users. It depends on your goals and how much post-install behavior matters.
Align your creative with the app experience, avoid misleading ads, and exclude users who already installed. You can also test lookalike audiences based on high-quality users, not just all installers.
Discover detailed cost benchmarks for different Facebook advertising metrics:
Average cost per click benchmarks across industries
Cost per thousand impressions across different markets
Benchmark click-through rates for Facebook ads
Cost per lead across different markets
Average cost per purchase benchmarks across industries
See how much it costs to get users to install an app