Facebook Ads Cost Per App Install Benchmarks for Arts in Colombia

Key takeaways

• No monthly observations were available for Arts in Colombia during the period, so no direct, like-for-like comparison can be made. Use the global baseline as directional context.
• Globally, cost per app install averaged $12.67 across the past 12 months, with a low of $6.20 (October) and a high of $26.21 (June).
• Volatility was high: the average absolute month-to-month swing was about 61%, with major spikes in June (+151% vs. May) and September (+53% vs. August).
• Seasonality was pronounced: a mixed Q4 (jump in November, pullback in December), followed by sharp escalations mid-year, especially in June and late Q3/early Q4.
• From the first month (October) to the last (September), the global series rose roughly +271%, finishing well above the starting point.

The analysis is based on $3B worth of advertising data from our dataset, which provides strong directional benchmarks. This analysis looks at cost per app install trends for industry Arts and target country Colombia compared to the global trend.

Overview of the selected segment

• Selected industry and country: Arts in Colombia.
• Data availability: No monthly data points were recorded for the selected period. As a result, we cannot compute an average, high/low, or month-to-month changes for the selected segment.
• Interpretation: The absence of data means we cannot determine whether the Arts segment in Colombia is above market, below average, or in line with overall trends. The global baseline offers a reference point only.

Global baseline benchmarks for cost per app install

• Period average (mean of monthly medians): $12.67
• Highest monthly median: $26.21 in June
• Lowest monthly median: $6.20 in October
• Range: $20.02 between the low and high
• First-to-last change: +271% from October ($6.20) to September ($22.99)

Notable movements:

• November vs. October: +130.6% (holiday ramp)
• December vs. November: −40.3% (pullback after the initial peak)
• March vs. February: −39.5% (softening before spring)
• April vs. March: +67.7% (rebound)
• June vs. May: +151.1% (largest monthly spike)
• July vs. June: −52.9% (sharp correction)
• September vs. August: +53.3% (late-Q3 surge)

Seasonality and volatility

• Q4 pattern: Costs typically rise heading into the holidays. In this dataset, November saw a strong increase, while December eased but remained above October levels.
• Mid-year escalation: A pronounced spike in June, followed by a correction in July, then another run-up by September.
• Overall volatility: The average absolute month-to-month change was approximately 61%, signaling a highly variable pricing environment at the global level.

Comparison to the selected segment

• Because Arts in Colombia had no recorded months, there is no basis to classify the segment as above market, below average, or in line with overall trends. The global pattern provides the only benchmark reference for this period.

Understanding cost per app install benchmarks on Facebook Ads in industry Arts and Colombia helps advertisers make more efficient budget and creative choices.